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Mixed Reality Holographic Installation by Inty LLC

Home > Winners > Design #99442 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Inty LLC (AV) for A' Design Awards and Competition. You can access the full profile of Inty LLC by clicking here. Access more information about the award winning design Mixed Reality here.



Interview with Inty LLC at Monday 16th of November 2020

FS: What is the main principle, idea and inspiration behind your design?
AV: Simple forms, contrast, attention to details.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AV: We wanted visitors to feel the hologram as a real living object. Shadows and sound design played a big role in this direction.

FS: How long did it take you to design this particular concept?
AV: Two weeks for holograms design and animation. One week for interior design and technical setup. One week for sound design.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AV: It was a project for the Moscow City Government for an exhibition that was devoted to energy consumption.

FS: What made you design this particular type of work?
AV: This work is a unification of strong technical service, software development and real time CG design. We think this makes it particular.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
AV: We can not select any particular designer or concept, but we can say that we were influenced by minimalistic digital style that is a trend today.

FS: Which design tools did you use when you were working on this project?
AV: We used Ventuz as a main real-time platform. With its help we have created an internal tool that let us work in three layers at the same time using one animation timeline. Also we used a virtual setup to reconstruct the result on flow and see how it looks like. Synchronisation was done automatically in real time.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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