Korea Sport Coach Federation Branding and Visual Identity by Yena Choi and Jinha Seo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Korea Sport Coach Federation PRIMARY FUNCTION: Branding and Visual Identity INSPIRATION: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports. UNIQUE PROPERTIES / PROJECT DESCRIPTION: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal. OPERATION / FLOW / INTERACTION: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products. PROJECT DURATION AND LOCATION: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages. SPECIFICATIONS / TECHNICAL PROPERTIES: eco bags, 30cm X 29 cm members' booklet, A5 size paper TAGS: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo RESEARCH ABSTRACT: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners. We actively went out to the fields, observed, and talked with them. CHALLENGE: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it. ADDED DATE: 2020-02-12 10:11:00 TEAM MEMBERS (1) : B for Brand Creative Team IMAGE CREDITS: B for Brand Creative Team PATENTS/COPYRIGHTS: Trademark 2020 Yena Choi, James Kim |
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| Visit the following page to learn more: http://www.b-forbrand.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: KOREA SPORT COACH FEDERATION PROFILE: KOREA SPORT COACH FEDERATION is a division that gathers experts related to sports such as former national team players, active players or coaches, and companies whom own teams. KSCF provides classes such as law, marketing, tax affairs, and services for members' various benefits. |
| AWARD DETAILS | |
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Korea Sport Coach Federation Branding and Visual Identity by Yena Choi and Jinha Seo is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Yena Choi and Jinha Seo. · Click here to register inorder to view the profile and other works by Yena Choi and Jinha Seo. |
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