Delhaas C19 Style Imaging by Ingmar Swalue Photography

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DESIGN DETAILS
DESIGN NAME:
Delhaas C19

PRIMARY FUNCTION:
Style Imaging

INSPIRATION:
Black and white photography of the late 30's. Looking at phothographers like Man Ray and his abstract photogram work. Also the 30's period of eastern europe and mostly Russian photographers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Shooting mood imagery and style photographs vor Marjolein Delhaas 2019 collection of planners and notebooks. Create an atmosphere and overview which suits the new collection in a black and white feeling. Modern yet timeless

OPERATION / FLOW / INTERACTION:
With keywords and styles of the client the visual development was made in close conjuction with photographer and client. During shooting client is in direct contact with the photographer who had the visual creative lead. Final choises were made during shooting with the client present. To be used on various digital platforms (social and press) and for online sales purposes.

PROJECT DURATION AND LOCATION:
The realisation of these visual style images took about a month. First starting half of august with inspirational keywords and moodboards. Which lead to set piece choices, main visual style and key focus directions in the end of august. Shooting started end august/beginning september. 3 days of shooting and aone week of post-production.

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital photography on High-res camera and Photo manipulation with Adobe Photoshop

SPECIFICATIONS / TECHNICAL PROPERTIES:
different digital sizes

TAGS:
planners, notebook, graphic design, black&white, 2019, diary,

RESEARCH ABSTRACT:
Visual research as start: Black&White Photography of the 30's, Man Ray Photograms for abstract inspiration. Translete these into modern day photography. Alexander Rodchenko Photography for line work, these translated in the choosen angles and point of view for the shots.Also looking at contemporary photography, specially in black & white still life photography. Due to the nature of the subjects usage of strong lines and hard lighting. Goal to achieve contemporary yet timeless visuals.

CHALLENGE:
Hardest part is getting every angle right to create an even composition with deliberate intersecting lines and surfaces

ADDED DATE:
2019-02-18 16:09:09

TEAM MEMBERS (2) :
Marjolein Delhaas and Ingmar Swalue

IMAGE CREDITS:
photography:Ingmar Swalue Photography
photo manipulation: Ingmar Swalue Photography

PATENTS/COPYRIGHTS:
Copyrights belong to Ingmar Swalue

Visit the following page to learn more: http://www.ingmarswalue.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Studio Marjolein Delhaas

PROFILE:
Marjolein Delhaas (1976) is a Rotterdam based graphic designer who strives to create work that is functional, but also attracts the eye. Her never-ending search for minimalism in layout, typography, paper and color results in work that can be described as raw industrial without ever losing a touch of refinement. Bold typography versus a thin elegant line.



NOMINATION DETAILS

Delhaas C19 Style Imaging by Ingmar Swalue Photography is a Nominee in Photography and Photo Manipulation Design Category.

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AWARD DETAILS

Delhaas C19 Style Imaging by Ingmar Swalue Photography is Winner in Photography and Photo Manipulation Design Category, 2018 - 2019.



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