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Delhaas C19 Style Imaging by Ingmar Swalue |
Home > Winners > Design #77312 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
IS: Creating seemingly black&white imagery inspired by 30's abstract photography. Playing with the black or white subjects. Achieve timeless visuals
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
IS: Getting hard lines by using harsh lighting. Making shadows part of the composition in an almost tangible way
FS: What are your future plans for this award winning design?
IS: Does not apply. Visuals only meant for one year use
FS: How long did it take you to design this particular concept?
IS: one month, from first ideas until the final result
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
IS: Commissioned
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
IS: The visuals are uesd by another company
FS: What made you design this particular type of work?
IS: Always there was a soft spot for abstract photography in the early years of the medium.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
IS: Just the ones mentioned in the brief: Man Ray and Alexander Rodchenko
FS: Who is the target customer for his design?
IS: Contemporary, modern, conscious, professional man and women
FS: What sets this design apart from other similar or resembling concepts?
IS: Not the basic soft and bright visuals of paper goods or the flat approach of graphic design alone
FS: How did you come up with the name for this design? What does it mean?
IS: No title, just the collection name of the subject
FS: Which design tools did you use when you were working on this project?
IS: A digital camera, studio strobes, photoshop and a brain
FS: What is the most unique aspect of your design?
IS: If you look close it is not just black & white
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
IS: Close collaboration with the client
FS: What is the role of technology in this particular design?
IS: Does not aply here
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
IS: no
FS: What are some of the challenges you faced during the design/realization of your concept?
IS: as always in photography to create shape and form with more than just subjects but also light, and more important shadow
FS: How did you decide to submit your design to an international design competition?
IS: It desrved a greater audience in my opinion
FS: What did you learn or how did you improve yourself during the designing of this work?
IS: Never enough ways and tools to shape light in the studio
FS: Any other things you would like to cover that have not been covered in these questions?
IS: No
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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