Sheikh El Burger Logo Branding by Moataz Mohamed |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sheikh El Burger PRIMARY FUNCTION: Logo Branding INSPIRATION: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger UNIQUE PROPERTIES / PROJECT DESCRIPTION: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other. OPERATION / FLOW / INTERACTION: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing. PROJECT DURATION AND LOCATION: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018. |
PRODUCTION / REALIZATION TECHNOLOGY: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house. SPECIFICATIONS / TECHNICAL PROPERTIES: - Burger box recommended Weight of paper 350 gm. (Craft paper) - Fries box recommended Weight of paper 350 gm. (Craft paper) - Food wrapping paper recommended Weight of paper 60 gm. - Delivery paper bag recommended Weight of paper 160 gm.(Craft paper) TAGS: Branding, logo design, logo branding, burger RESEARCH ABSTRACT: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership. This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership. CHALLENGE: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials. ADDED DATE: 2019-02-15 11:55:29 TEAM MEMBERS (1) : IMAGE CREDITS: Moataz Mohamed, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Moataz Mohamed PROFILE: My branding is a simple description of my personality filled with art, intellectual creativity and a contemporary lifestyle that highlights the features of my work and my life. The line expresses the vitality, the art and the independent thought that stems from his own ideas, which help in an unlimited artistic presentation that highlights my vital personality. |
| AWARD DETAILS | |
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Sheikh El Burger Logo Branding by Moataz Mohamed is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Moataz Mohamed. · Click here to register inorder to view the profile and other works by Moataz Mohamed. |
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