The Mood for Coffee Coffee Packaging by Salvita Bingelyte |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Mood for Coffee PRIMARY FUNCTION: Coffee Packaging INSPIRATION: I immediately thought of monkeys since they are a common thread among the five coffee regions represented. I was inspired by their expressions and behaviors, which seem to reflect their moods, much like us humans. By using monkey illustrations with expressions that reflect their mood, it creates an impressionable and long lasting image, playful and a bit ironic, especially with a hat on their head. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Branding and packaging for an International coffee company, for their single origin, premium Arabica beans from five coffee regions Ethiopia, Tanzania, Indonesia, Zimbabwe and Colombia. The goal was to appeal to a new generation of coffee drinkers, hipsters with old school style and a little extra money in their back pocket, interested in the complex, flavors of coffee, similar to a fine wine or craft beer. OPERATION / FLOW / INTERACTION: Create logo and packaging that would stand apart from the other coffees on the market and easily flow to other products. The memorable monkey faces on kraft paper can easily transpose to products like tea and chocolate as well as marketing items such as t-shirts and mugs, making everything cohesive. PROJECT DURATION AND LOCATION: From August 2017 to December 2017 in Lithuania FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Hand drawn, vintage inspired illustrations on kraft paper. Black ink represents the color of coffee and the monkey illustrations are playful, with facial expressions hinting at the flavor profile such as sour citrus or smooth chocolate. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 140 mm x Depth 95 mm x Height 330 mm TAGS: Packaging, coffee brand, coffee, coffee beans, Arabica, design, branding, graphic design, Salvita Design, Lithuania RESEARCH ABSTRACT: The monkey symbolizes diplomacy, intellect and wisdom. Placing a hat on top of their head, further magnifies these traits creating an imagine of sophistication, not only on the bag, but in the bag too. CHALLENGE: It was very challenging to create monkey expressions that evoked a positive reaction in people. After more than a month of creating numerous illustrations, changing their eyes, expression or entire face, and constantly testing reactions from people, we finally came up with illustrations that achieved positive results, a sophisticated character with a little sense of humor. ADDED DATE: 2018-02-28 21:43:57 TEAM MEMBERS (1) : IMAGE CREDITS: Greta Duobiene (Illustrator) |
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| Visit the following page to learn more: http://www.salvita.lt | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Coffee24 PROFILE: Strategically located in Lithuania, coffee and tea company, Coffee24, seamlessly supplies cafés, restaurants, hotels and businesses throughout Europe and CIS with quality coffees, teas, chocolates and equipment. The company offers a wide selection of single-origin coffees and premium blends under the brand, "The Mood". These coffees are hand crafted and fire roasted in small batches to enhance each coffee’s unique flavors and characteristics. Coffee24 offers wholesale and B2B globally. |
| AWARD DETAILS | |
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The Mood For Coffee Coffee Packaging by Salvita Bingelyte is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Salvita Bingelyte. · Click here to register inorder to view the profile and other works by Salvita Bingelyte. |
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