Lay's Summer Days Ltd Edition Packaging Food Packaging by PepsiCo Design & Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lay's Summer Days Ltd Edition Packaging PRIMARY FUNCTION: Food Packaging INSPIRATION: To bring the spirit and character of an iconic global brand like Lay’s to life, Lay’s partnered with French artist Malika Favre, whose unmistakable bold minimalist style – often described as Pop Art meets OpArt - has established her as one of the world's most sought after graphic artists. The collaboration brought to life classic moments of summer, creating a visually striking pack on shelf and meaningful connections with consumers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: No chip is more loved around the world than Lay’s. PepsiCo set out to embrace its distinction as the planet’s most popular snack brand with a collection of special edition packages for summer. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Launched June 2015 FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2016-02-22 20:42:41 TEAM MEMBERS (1) : PepsiCo Design & Innovation IMAGE CREDITS: PepsiCo Design & Innovation |
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| Visit the following page to learn more: http://design.pepsico.com/lays.php?v=19 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo Design & Innovation PROFILE: PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com. |
| AWARD DETAILS | |
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Lay's Summer Days Ltd Edition Packaging Food Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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