DESIGN NAME: Word of Mouth
PRIMARY FUNCTION: Urban bench
INSPIRATION: Braille language for people with a vision impairment, as well as the strong contextual and historical impact of the storytelling as a form of word of mouth.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Starting from common associations of eyes with visionary perceptions of the surrounding environment and respective associations of mouth to oral communication, both shapes are reflected on the shape and openings of the design. Mouth is brought forward to emphasize storytelling or worth of mouth, while the eye opening is placed at the back hinting a more secondary or less prominent attribute of communication. Word of mouth remains the most powerful method of human communication, while its power is recognized as a promotional and marketing tool since it can spread communication quickly. Word of mouth street bench is unique in its inception since apart from offering sitting and reclining ergonomics to the urban setting, it can convert the landscape to an open educational library to visually impaired people. New channels of knowledge dissemination and communication among visually impaired and other end users can open, empowering the design of research informed, just and beautiful cities.
OPERATION / FLOW / INTERACTION: The bench has been designed using fluid dynamics model theory in order to accommodate ergonomic sitting and reclining. Apart from the common use of a street bench, it can be read like a book owing to braille text imposed on it. Reading a bench opens the possibility to establish urban libraries to people that are visually impaired and open new channels of communication among end users. It utilizes the strength and structural attribute of reinforced concrete, which colored in its body before molding can contribute to colorful and aesthetic bench arrangements while at the same time offering way finding and book theme grouping.
PROJECT DURATION AND LOCATION: February 2013 research and conceptual design to December 2014 design development and realization technologies research.
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PRODUCTION / REALIZATION TECHNOLOGY: Reinforced cast concrete DUCTAL by Lafarge, using low density polystyrene molds. The final surface acquires a smooth finishing by acid etching advanced methods. Colored in its body before casting.
SPECIFICATIONS / TECHNICAL PROPERTIES: External dimensions 184 Length X 92 depth X 85 Back Height
TAGS: Cast Concrete, Polystyrene, Moulds, Street, Sofa, Braille, Storytelling, Parametric design, Urban, Education
RESEARCH ABSTRACT: Research has been contacted, fieldwork and international bibliographic literature, in the impact storytelling and touch hold in constructing images of the surrounding environment. People that are partially or permanently visually impaired place an important and vital emphasis on textures and materials in order to perceive the world around them. Their written language is in braille a system developed using imposed dots, which help develop reading materials and widespread knowledge while empowering equal opportunities to education. Therefore, touch and dissemination of information verbally become a strong communication and educational tools.
CHALLENGE: The creative part was to design a street bench that utilizes contemporary ergonomics and aesthetic demands for the creative adaptation of urban typology. Eye and mouth, have both allegorical and literary contributions as words and shapes. Moreover, applied reinforced concrete and manufacturing technology have enabled the realization of a design that has both functional use as a bench and secondary use an urban book.
ADDED DATE: 2014-09-29 12:42:41
TEAM MEMBERS (4) : Helen Brasinika, Principal Designer and Design Researcher, Bllend Design Team, Bllend R&D Team and
IMAGE CREDITS: Bllend creative team
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