Fudge & Toffee Fudge and Toffe by Gabriel Design Team |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Fudge & Toffee PRIMARY FUNCTION: Fudge and Toffe INSPIRATION: The solution was a black packaging that makes the product images precedence. The photo concept was inspired by the style of classic pralinés. A younger target group to be addressed by the color and a loosened typography. We have tried to create the balancing act between tradition and modernity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Designing a new fudge and toffee-range for an innovative company that reconstitutes itself as a producer of high quality confectionery. Lavishly packaged and printed with hot foil, noble and high-gloss finish. Scene set in premium products, highlighting of enjoyment and quality ingredients. Through a small crease in the cover, enhanced by gold foil, these products stand out on the shelves and justify a higher price. OPERATION / FLOW / INTERACTION: Finest Confectionery quality for connoisseurs. With the mix of classic and modern design elements, all age groups are addressed. The packaging is a very nice gift not just for special occasions, but also just for in between. PROJECT DURATION AND LOCATION: The project started in October 2012 in Hamburg and finished in March 2013. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Folding box, 7-color printed, finished with hotfoil. To get a very deep black, black was printed twice. The wave / kink at the upper end of the packing box gives the enormous stability. On the back the carton shuts by a tongue and groove. SPECIFICATIONS / TECHNICAL PROPERTIES: 115 x 55 x 200 TAGS: indulgence RESEARCH ABSTRACT: there was no market research, only good instinct CHALLENGE: the design should be fit for the global sale ADDED DATE: 2014-02-27 09:40:11 TEAM MEMBERS (3) : Bettina Gabriel, Katrin Neumann and Jana Harzewski IMAGE CREDITS: Image No. 1: Bettina Gabriel, Range for Cavendish & Harvey, 2014. Image No. 2: Bettina Gabriel, Frontside Caramel Fudge, 2014. Image No. 3: Bettina Gabriel, Frontside Caramel Toffees, 2014. Image No. 4: Bettina Gabriel, Frontside Chocolate Eclairs, 2014. Image No. 5: Bettina Gabriel, Detail Frontside, 2014 |
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| Visit the following page to learn more: http://www.gabrieldesignteam.com/cavendi |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: gabriel design team PROFILE: We regard every brand as a personality. Our approach is flexible and entirely customer orientated. Strategic thinking and creativity go hand in hand with one goal: to design desirable products. We offer packaging design, strategic brand development, corporate design, webconception. |
| AWARD DETAILS | |
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Fudge & Toffee Fudge and Toffe by Gabriel Design Team is Winner in Packaging Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Gabriel Design Team. · Click here to register inorder to view the profile and other works by Gabriel Design Team. |
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