a-maze Knifeblock by Prompong Hakk |
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| DESIGN DETAILS | |||||
| DESIGN NAME: a-maze PRIMARY FUNCTION: Knifeblock INSPIRATION: Albeit not new, a-maze’s visual execution of a function driven product is innovative in this industry segment. Its inspired maze theme came of the need of storing multiple knife sizes on a very compact footprint. a-maze utilizes every bit of space that it occupies to satisfy said purpose. It brings order into the perfect chaos and interacts with its user thoughtfully. UNIQUE PROPERTIES / PROJECT DESCRIPTION: a-maze’s free hanging knife storage solves both problems of trapped moisture and mould built up. Damp blades dry from natural air flow in the chamber. The patented construction is easily disassembled if the inside needs cleaning. The design is kept simple putting focus on the maze on top. Though seemingly random a-maze’s layout was carefully designed to put primary blades outside where the user can consciously separate them from other secondary knives and still create personalized arrangements. OPERATION / FLOW / INTERACTION: a-maze takes a globally recognized visual and puts it to new use. Though it may not be obvious at first, it requires no explanation as to how it works because it naturally triggers the mind to accept a challenge that translates into an enjoyable and memorable experience. PROJECT DURATION AND LOCATION: The Concept Design of the a-maze knife block started in early August of 2013 and finished by the end of October of 2013. Engineering and production development started soon after and finished in early December. a-maze is now in production phase with initial product release in March 2014. |
PRODUCTION / REALIZATION TECHNOLOGY: a-maze is in its idea alone a sculptural and iconic Design created to outlive many everyday kitchen items and maintain a timeless demeanour throughout. a-maze body made from extruded Aluminum will prove to be a durable design that can retain and grow its initial emotional value beyond its looks. SPECIFICATIONS / TECHNICAL PROPERTIES: The knife block measures 120mmx120mmx250mm. TAGS: a-maze, knifeblock, maze, amazing, funky new knifeblock, amazing knifeblock, RESEARCH ABSTRACT: Working close with our client WIKO Cutlery, makers of knives and knife blocks our Design team was able to get good insight about what was happening in the market. So we asked ourselves how we could shake up the traditional way of storing knives in a wood block. Occupying more space than required to store standard household blades, conventional wood blocks are desperately wasteful. In addition they expose problems of proper drying, trapped moisture and invisible mould built-up inside the slots. CHALLENGE: The goal was to create a Design that could really stand out aesthetically and still be functionally innovative. The real challenge was to do with less yet to infuse new life into a tiresome household item. In addition we needed to keep components low and the Design safe. Safety issues involving drop tests and a lack of development time pressed us to change the shape from a slanted Design to a straight body which actually resulted in better storage for all types of knife handles giving our Design overall a better performance. ADDED DATE: 2014-02-20 02:11:30 TEAM MEMBERS (3) : Prompong Hakk, Surakead Hemwimon and Jonathan Lo IMAGE CREDITS: Prompong Hakk, 2013. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SNF a brand by WIKO Cutlery PROFILE: So a-maze’s story is really a story about vision, cross cultural innovation and the start of a new ideal where good Design exists without borders. When SNF approached shakes bkk, it was in need for fresh ideas lead by a vision to create some unique authentic products with international appeal. We saw great opportunities in SNF’s knowledge and experience in quality manufacturing. The a-maze knife block is the result of this team work where traditional German Design philosophies inspired progressive ideas and challenged conventional manufacturing. shakes bkk is a multi-disciplinary creative consultancy under creative supervision of Prompong Hakk, a Thai born German Designer. We integrate services of all creative aspects required to launch successful products. We create brand strategies, innovative user experiences, engaging packaging and thoughtful communication. We help our clients achieve growth and recognition by daring to challenge the obvious and creating fresh alternatives that have the energy to disrupt markets. We are a fully loaded creative power house, home to both Designers and Engineers who work together during the creation stage. The SNF brand was created by shakes to introduce a new Design orientated line of kitchen goods under the WIKO Cutlery umbrella. WIKO is a brand with history dating back to 1780 Solingen, Germany. It is now owned by Chinese investors that have come to understand the value of originality in good Design. |
| AWARD DETAILS | |
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A-Maze Knifeblock by Prompong Hakk is Winner in Bakeware, Tableware, Drinkware and Cookware Design Category, 2013 - 2014.· Read the interview with designer Prompong Hakk for design a-maze here.· Press Members: Login or Register to request an exclusive interview with Prompong Hakk. · Click here to register inorder to view the profile and other works by Prompong Hakk. |
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