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A-Maze Knifeblock by Shakes |
Home > Winners > Design #32800 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
PH: When designing a-maze I first wanted to tackle problems of hygiene and secondly problems of space. Most knife blocks I had come across were extremely large for the storage they offered. Inspired by the variable widths of knives I drew blocks for each of them and realized that I could configure them in this maze which then led me to creating the final a-maze Design.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PH: I wanted to create a really simple, innovative yet visually interesting design piece. It was imperative that SNF's first product would create enough hype to support SNF's design led brand vision. That's why a-maze had to create a unique stand in the world of knife blocks.
FS: What are your future plans for this award winning design?
PH: a-maze will become SNF's flagship design and the inspiration to new additions for the SNF range. There are plans to refine the Design further such as a slanted option and additional shapes.
FS: How long did it take you to design this particular concept?
PH: We worked on a-maze's concept for about one month with three months in production development before our first safety passing working prototype was finished.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PH: a-maze was designed as a pitch to WIKO cutlery. We followed our own brief and our own insight to come up with a range of various knife blocks with a-maze catching the eye of WIKO's founder Jonathan Lo who then supported its development and our current working relationship on developing the SNF brand.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PH: a-maze design is produced by the WIKO Cutlery group under the SNF brand.
FS: What made you design this particular type of work?
PH: We were pitching for a job with WIKO Cutlery.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
PH: No.
FS: Who is the target customer for his design?
PH: All people who value a different take on a knife block.
FS: What sets this design apart from other similar or resembling concepts?
PH: a-maze is extremely compact in comparison to other knife blocks. It also stores knives in a very organized way despite its unique looks.
FS: How did you come up with the name for this design? What does it mean?
PH: The name was really part of the Design and became of full meaning when the Design was finished.
FS: Which design tools did you use when you were working on this project?
PH: Sketching and CAD.
FS: What is the most unique aspect of your design?
PH: The maze formation and storage of multiple knives.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PH: No.
FS: What is the role of technology in this particular design?
PH: The Design was created to be made using existing technologies.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PH: No.
FS: What are some of the challenges you faced during the design/realization of your concept?
PH: One of the challenges was to make the Design drop-proof from a standard table counter. This requires the change from an originally slanted version to a straight up Design.
FS: How did you decide to submit your design to an international design competition?
PH: I came across the A’Design award by looking up another Designer who was affiliated with it.
FS: What did you learn or how did you improve yourself during the designing of this work?
PH: Being one of my first commercially successful Designs, a-maze has launched an array of new ideas for me and injected me with more confidence in my Design style and belief.
FS: Any other things you would like to cover that have not been covered in these questions?
PH: No.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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