QL JRNE 25 Invitation by Kathy Roessner for pulse220 |
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| DESIGN NAME: QL JRNE 25 PRIMARY FUNCTION: Invitation INSPIRATION: The theme of the event was the journey from the inception of the company to its enormous success after 25 years. The invitation was designed to launch the guests on their “journey” with the event, incorporating icons synonymous with travel as well as the company itself and its home base in Detroit, Michigan, USA. We engaged an illustrator to adapt Quicken Loans’ “ISM” characters, which represent the ideals they live by, into situations relevant to the journey theme and covered the back of the recycled envelope with them. The license plate was affixed to a flip-fold cover which opened to reveal an accordion-folded invitation resembling a map tucked inside a pocket printed with the date of the event in bold type. The background for the invitation resembles a street map and is bordered by a neatline. The ISM characters are featured in full color and the titles are in traditional highway signs. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This unique invitation, in addition to communicating all pertinent event information and incorporating the “journey” theme of the event celebrating Quicken Loans’ 25th anniversary, doubled as a commemorative keepsake. It included a functional, production quality license plate that could be affixed to a vehicle, and each plate was personalized with the employee's name and the year they joined the company. The license plate was affixed to a flip-fold cover which opened to reveal an accordion-folded invitation resembling a map tucked inside a pocket printed with the date of the event in bold type. The background for the invitation resembled a street map and was bordered by a neatline with titles in traditional highway signs. Quicken Loans' ISM characters, which represent the ideals they live by, were adapted into situations relevant to the journey theme and covered the back of the recycled envelope in full color. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: Envelope - Dimensions: 12.75 x 6.75. Paper stock: 100# genesis birch. Invitation - Dimensions: 11.75" x 6". Paper stock: 130# cinch cover Brochure - Dimensions: 4.5" x 9" folded, 27" x 9" flat. Paper stock: 100# cinch fine text. TAGS: corporate event, invitation, themed event invitation RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2012-09-27 13:32:35 TEAM MEMBERS (1) : Kathy Roessner, Director of Design IMAGE CREDITS: Kathy Roessner for pulse220, 2012. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: pulse220 PROFILE: pulse220 is an experiential agency that works with the most recognized brands in the country to help them create remarkable interactions (meetings, events, incentives and marketing programs) with the people that matter most to those brands. |
| AWARD DETAILS | |
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Ql Jrne 25 Invitation by Kathy Roessner For Pulse220 is Winner in Graphics, Illustration and Visual Communication Design Category, 2012 - 2013.· Press Members: Login or Register to request an exclusive interview with Kathy Roessner for pulse220. · Click here to register inorder to view the profile and other works by Kathy Roessner for pulse220. |
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