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Ql Jrne 25 Invitation by Kathy Roessner |
Home > Winners > Design #26718 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
KR: We wanted to achieve a strong sense of the JOURNEY so we went with a strong travel theme. From the license plate to travel illustrations to the format of the invitation as a map.
FS: How long did it take you to design this particular concept?
KR: From concept to layout and production, the total time was approximately 2 months.
FS: Who is the target customer for his design?
KR: The target audience is the Quicken Loans employees.
FS: How did you come up with the name for this design? What does it mean?
KR: JRNE was used on the licencse plate of the invitation and was so named to signify the journey that Quicken Loans has experienced over the course of their existence.
FS: Which design tools did you use when you were working on this project?
KR: We used the Adobe suite of products: Illustrator, InDesign and Photoshop.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KR: We used experienced Illustrators for the various travel themed vignettes.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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