DEVO Winery MV01 Sparkling Wine by Tszlung Yip |
Home > |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: DEVO Winery MV01 PRIMARY FUNCTION: Sparkling Wine INSPIRATION: The winery is located in the eastern foothills of the Helan Mountains of Ningxia Province, China. With the new winery and the New world wine background, the brand identity is based on a fashionable and simple feeling, combining the rock paintings of the Helan Mountains and the sense of art of East & West. In the same time, using the Suzhou code hand paint to identified the batch of the main MV series of winery. Neutral colors, yellowish green color as the grape foliage & vineyard are used as the main colors of winery’s graphic. UNIQUE PROPERTIES / PROJECT DESCRIPTION: DEVO is the only Chinese-owned winery producing traditional method sparkling wines in China, located in Ningxia Helan Mt. East. MV01 means Multi Vintage #01. MV01 is their first wine launched in 2022. Since then, the winery will launch another new batch number every year. We use the Suzhou numerals, which was used by Chinese to mark the number & price in ancient time. To indicate the symbol of the batch number. It will change from yellow-green to dark green when the bottle of wine temperature between 10 to 7°C. OPERATION / FLOW / INTERACTION: First, we need to communicate with the client about the winery's branding, target customer profile and product style. Second, we need to define the artistic and material application of the style, including brand identity and color limitations with client time by time. Finally, the design should be communicated with the wine label printer about the material and printing process. Professional wine label printers can provide samples of the finished product in advance, as well as suggest and order the latest materials and processes so that the samples will be better than ideal. PROJECT DURATION AND LOCATION: The project started in March 2022 in Ningxia Yinchuan and finished in September 2022, and the MV01 was launched in Proline Shanghai in October 2022. MV01 won the Gold Medal of Berlin International Wine Trophy 2023. Bronze medal of Decanter World Wine Awards. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Since this is a sparkling wine that needs to be chilled and soaked in ice before being served, the label material was crucial. We'd talked to the label printer and decided to use UPM Brillant paper. The winery also wanted to communicate more with the end consumer. That's why we ordered a special temperature change coating for the main design element of the label, so that the customer can immediately see the correct drinking temperature. We also printed a light gray mountain pattern on the white background of the label to prevent the drinker from slipping when picking up the bottle after soaking it in ice water. SPECIFICATIONS / TECHNICAL PROPERTIES: The main wine label is Width 110mm x 80mm Height. The back label is Width 90mm x 80mm Height. TAGS: Traditional Method, Sparkling Wine, Wine Label, Calligraphy , Thermal Change, Ningxia, Helan Mountain East, Yinchuan, Wine RESEARCH ABSTRACT: We research the real Helanshan Rock Art in the following park & museum: Helan Mountain Carving Park Ningxia Museum https://en.wikipedia CHALLENGE: Since DEVO Winery produces only traditional method sparkling wines similar to Champagne, and its products are extremely high quality and not sold at a low price, the winery liked the fashionable minimalist style we suggested when we first conceived the design, but many people suggested using more luxurious colors such as gold. Fortunately, after the samples were released, they were appreciated by many wine experts and users. In addition, when designing the temperature change printing process, because this printing paste is relatively rare, and the winery's production volume is not very large, the cost increases a lot, which in the balance of quantity, practicality and aesthetics, and the cost budget needs more time to communicate and try. ADDED DATE: 2024-03-23 15:33:39 TEAM MEMBERS (2) : Creative Director & Design : Tszlung Yip and IMAGE CREDITS: Tszlung Yip, 2023. |
||||
| Visit the following page to learn more: https://www.artradeinc.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: DEVO Winery PROFILE: DEVO Winery is the first and only Chinese-owned winery in China that specializes in traditional method sparkling wines. It is located in Ningxia Helan Mountain East in Yinchuan Region's Jinshan Village. |
| AWARD DETAILS | |
 |
Devo Winery Mv01 Sparkling Wine by Tszlung Yip is Runner-up for A' Design Award in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Tszlung Yip. · Click here to register inorder to view the profile and other works by Tszlung Yip. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials |
  |
 |
