Tamausagi Bottled Japanese Tea by Hisamichi Kasai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Tamausagi PRIMARY FUNCTION: Bottled Japanese Tea INSPIRATION: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production. OPERATION / FLOW / INTERACTION: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift. PROJECT DURATION AND LOCATION: This brand was launched in Kyoto, Japan in September 2020. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle size: Diameter 52mm x Height 196mm Box size: Width 145mm x Height 242mm x Depth 75mm TAGS: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design RESEARCH ABSTRACT: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event. CHALLENGE: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle. ADDED DATE: 2024-02-11 14:56:12 TEAM MEMBERS (4) : Art Director: Hisamichi Kasai, Designer: Hisamichi Kasai Producer:Nobuyuki Muro, Planner: Rina Yatsugaki and Photographer: Yoshihiro Yamamoto IMAGE CREDITS: Shunbin Co., Ltd. PATENTS/COPYRIGHTS: Trademark: 2023 Kyoto Tea Cooperative |
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| Visit the following page to learn more: https://hisamichikasai.com/ | |||||
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NAME: Shunbin inc. PROFILE: Shunbin Co., Ltd. is a design consulting firm specializing in branding and total planning for small and medium-sized enterprises. We offer services such as branding, product planning, packaging design, custom bottle design, web design, architecture, and business management consulting tailored to the needs of our clients. |
| AWARD DETAILS | |
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Tamausagi Bottled Japanese Tea by Hisamichi Kasai is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Hisamichi Kasai. · Click here to register inorder to view the profile and other works by Hisamichi Kasai. |
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