Stamatakis Bakery Rebranding by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Stamatakis Bakery PRIMARY FUNCTION: Rebranding INSPIRATION: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator. OPERATION / FLOW / INTERACTION: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink. PROJECT DURATION AND LOCATION: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The range of packages created using the technic of engraving. The main heroine is Evgenia, mother of the owners of the bakery. The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more. SPECIFICATIONS / TECHNICAL PROPERTIES: Paper Box Width 160mm x Depth 160mm x Height 70mm Paper Box Width 240mm x Depth 240mm x Height 70mm Paper Box Width 280mm x Depth 320mm x Height 70mm Paper Box Width 320mm x Depth 320mm x Height 70mm Paper Box with window Width 80mm x Depth 80mm x Height 190mm TAGS: Rebranding, packaging design, bakery RESEARCH ABSTRACT: There was no research for this project CHALLENGE: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation. Due to the nature of the business, the target audience cannot be specified in a specific way. ADDED DATE: 2022-05-06 12:13:52 TEAM MEMBERS (2) : creative director: Antonia Skaraki and art director: Andreas Deskas IMAGE CREDITS: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) PATENTS/COPYRIGHTS: No Patents |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Stamatakis PROFILE: Stamatakis Bakery is a chain of bakery stores located in Crete, Greece. |
| AWARD DETAILS | |
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Stamatakis Bakery Rebranding by Antonia Skaraki is Winner in Packaging Design Category, 2022 - 2023.· Read the interview with designer Antonia Skaraki for design Stamatakis Bakery here.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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