|
|
|
|
|
| DESIGN DETAILS |
DESIGN NAME:
Jinlongquan
PRIMARY FUNCTION:
Beer Packaging
INSPIRATION:
The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
OPERATION / FLOW / INTERACTION:
1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
PROJECT DURATION AND LOCATION:
The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
FITS BEST INTO CATEGORY:
Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
The bottle is made of iron
SPECIFICATIONS / TECHNICAL PROPERTIES:
80*250mm（jar）
TAGS:
Beer, Jinlongquan, SANBU, Wuhan packaging design
RESEARCH ABSTRACT:
Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
CHALLENGE:
As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
ADDED DATE:
2022-03-04 02:49:52
TEAM MEMBERS (2) :
Designer: Jin Zhang and illustration: Jin Zhang
IMAGE CREDITS:
Jin Zhang, 2021.
PATENTS/COPYRIGHTS:
InBev jinlongquan beer (Hubei) Co., Ltd
|
| Visit the following page to learn more: https://njxyn.zcool.com.cn/ |
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
InBev jinlongquan beer (Hubei) Co., Ltd
PROFILE:
InBev jinlongquan beer (Hubei) Co., Ltd. chose to develop beer in 1977. It has three production bases of Jingmen, Xiaogan and Yichang, with an annual beer production capacity of 600000 tons. The company is a joint venture between Budweiser InBev group, the world's largest brewer, and Hubei jinlongquan group. It is one of the largest beer brewing bases in Central China.
|
|
|
| COMMENTS |
| Giulia Esposito |
Comment #15574 on December 28, 2022, 2:12 am |
|
I am delighted to see the outstanding design of the Jinlongquan Beer Packaging by Jin Zhang. This design is truly inspiring; it is a perfect combination of modernity and traditional elements, creating a unique yet timeless piece of art. It is evident that the designer has thoughtfully considered every detail and has managed to encapsulate the essence of the product within the design. The packaging is aesthetically pleasing and also highly functional. I love how the designer has used bold colors, shapes and textures to create an eye-catching design. It is no wonder that this design has been awarded the prestigious A' Design Award. Congratulations to Jin Zhang for this incredible achievement!
|
| Paul Phillips |
Comment #76136 on January 4, 2023, 5:38 am |
|
As a design enthusiast, I am truly amazed by the work that won the A' Design Award in the Packaging Design category. This "Beer Packaging" design is simply stunning with its rich illustrations inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. This is a truly unique visual identity that carries a strong and powerful message of the brand's spirit. Not only that, the incorporation of hops, ears of wheat, wooden wine barrels, beer, water sources and other elements further accentuates the characteristics of the beer industry. The redesign of logo font and brand red is also very impactful and eye-catching, making it stand out from the rest and forming a strong brand recognition. This is definitely an impressive work that deserves to be celebrated.
|
| Elena Petrenko |
Comment #79190 on January 4, 2023, 7:17 am |
|
This award-winning work showcases a creative blend of traditional Chinese culture and modern packaging design, creating a bold, memorable and impactful design.
|
| Adam Harris |
Comment #86633 on January 4, 2023, 12:54 pm |
|
What a stunning work of art! This "Beer Packaging" is a great example of design excellence and a worthy winner of the A' Design Award. The work is incredibly thought-out, with rich illustrations that capture the spirit of the brand and its craftsmen, accompanied by hops, ears of wheat, wooden wine barrels, beer, and water sources, all of which come together to form a strong brand recognition. The research behind the project is also commendable, with a unique spiritual symbol to represent the brand and an emphasis on conveying the product's qualities. The challenge of making a medium and high-end product to improve the brand image was very successfully met. Congratulations to the designer on such an amazing work!
|
| Chloe Turner |
Comment #92553 on January 4, 2023, 7:19 pm |
|
This award-winning work is a beautiful example of how to capture a brand's story and history in its packaging design. The intricate illustration of the Chinese dragon, combined with other elements such as the hops, ears of wheat, beer, and the Zhanghe Reservoir, evokes a strong connection to the beer industry and the brand. The simple and modern redesign of the logo font and brand red creates an impressive brand recognition. It's inspiring to see how the designer has combined all of these elements to create a truly captivating work that celebrates the story of the brand. Well done!
|
| Mark Allen |
Comment #94517 on January 4, 2023, 10:16 pm |
|
Congratulations to the designer of this award-winning work for their success in the A' Design Award in Packaging Design Category. The use of rich illustrations to express the spirit of the brand craftsmen is truly inspiring, and the unique spiritual symbol of the brand as well as the product attributes of beer are unmistakably conveyed. The redesign of logo font and brand red truly form a strong brand recognition. It is commendable that the designer was able to successfully create a product that not only reflects the long history of the brand, but also conveys the quality of the product.
|
| Elisabeth Clark |
Comment #95240 on January 4, 2023, 11:49 pm |
|
It's a huge honor for Jin Zhang to have won the A' Design Award with their work, Jinlongquan. Their packaging design is truly unique, and the rich illustrations used to express the brand's spirit is truly inspired. It's clear that a lot of research and thought went into designing the packaging, from the Chinese dragon mascot to the hops, wheat, wine barrels, beer, and water source. The redesign of the logo font and brand red also adds a strong sense of brand recognition. Jin Zhang should be incredibly proud of their achievement and I'm excited to see what they come up with next!
|
|
|
Did you like Jin Zhang's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
Did you like Jinlongquan Beer Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Jin Zhang, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.
|
|
|
|
|
|
