Q Shinshu Apple Pie Laboratory Brand Identity by Nobuya Hayasaka |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Q Shinshu Apple Pie Laboratory PRIMARY FUNCTION: Brand Identity INSPIRATION: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are. UNIQUE PROPERTIES / PROJECT DESCRIPTION: These are branding projects for "Q", an apple pie specialty store. Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol. This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers. OPERATION / FLOW / INTERACTION: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them. PROJECT DURATION AND LOCATION: It opened in October 2019 in Ueda City, Japan. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials. SPECIFICATIONS / TECHNICAL PROPERTIES: The brand design items for this project are listed below. Logo Design:Naming, Symbol mark, Logotype Facade Design:Facade, Wall Sign, Goodwill Sign Design:Interior, Pendant light, Stool x 3 Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2 Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt Web Design:html5, CSS TAGS: Branding, store design, pastry shop, apple pie store RESEARCH ABSTRACT: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known. We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple. We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples. CHALLENGE: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store. Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples. ADDED DATE: 2021-06-23 05:13:51 TEAM MEMBERS (3) : Creative Director:Hitoshi Kobayashi, Art Director:Nobuya Hayasaka and Photographer:Shusaku Nagahama IMAGE CREDITS: Nobuya Hayasaka, 2021. |
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| Visit the following page to learn more: http://zwoo.jp/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: arica design inc. PROFILE: This firm is a design production company specializing in advertising and branding. They plan, design, and produce a wide range of products, from concept design to logos, videos, web, interior design, packaging, and more. Because they can art direct entire brands, they are able to provide consistent and unified designs. |
| AWARD DETAILS | |
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Q Shinshu Apple Pie Laboratory Brand Identity by Nobuya Hayasaka is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Nobuya Hayasaka. · Click here to register inorder to view the profile and other works by Nobuya Hayasaka. |
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