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Ten Posters by Kalyani Kamat Bambolkar |
Home > Winners > Design #88519 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
KK: The posters were done to mark the 10th anniversary of the fashion department of Kingston University. Ten students were asked to display their creations in the Design Museum, London. As a requirement, they had asked us not to include any of student's creations in the design. So, the designs have an 'X' mark on a model to signify the impressions clothes have on one's body. It also sums up the tenth anniversary, ten designers and also the month in which this show was held-October, the tenth month.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KK: In the designs, we had to be careful not to include any of student's work directly or indirectly but still show that it is a fashion event.
FS: What are your future plans for this award winning design?
KK: I want this campaign to have more exposure around the world. I also want my university to be known for how it helps its student in getting exposure in the real world early on.
FS: How long did it take you to design this particular concept?
KK: About 3 weeks.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KK: The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KK: This project was specially designed for my university while I was pursuing my masters and I took it up as a challenge and to get real world's exposure.
FS: What made you design this particular type of work?
KK: As a graphic design student, it was a great opportunity to try something unique in terms of photography and design.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
KK: Yes, we were mentored by our teacher David Phillips. He was there to guide us for every step of the design process.
FS: Who is the target customer for his design?
KK: The fashion show was held in the Design Museum, London.
FS: What sets this design apart from other similar or resembling concepts?
KK: I think this design caters to a unique concept of symbolizing the tenth anniversary of the fashion department, ten student's work and also the month of October in which the show was organized, all in a mark of 'X'.
FS: How did you come up with the name for this design? What does it mean?
KK: 'TEN' sums up everything about this design. The tenth anniversary, ten designers and also the month in which this show was held-October, the tenth month.
FS: Which design tools did you use when you were working on this project?
KK: We were heavy on photography, as it was the main component of this design. We shot the images at the university, edited and designed in Photoshop.
FS: What is the most unique aspect of your design?
KK: The marks on the model's body are the unique aspect of this design.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KK: My classmate, Ling Lee and I worked with our teacher, David on this.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
KK: There was no data research. But we had to find a way to show 'fashion' without showing any clothes which were the tricky part.
FS: What are some of the challenges you faced during the design/realization of your concept?
KK: The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
FS: How did you decide to submit your design to an international design competition?
KK: I am very active in participating in international design competitions and also have won a few of them. This campaign has also won Semifinalist status in Adobe Achievement Awards, 2018.
FS: What did you learn or how did you improve yourself during the designing of this work?
KK: It has taught me how to design without showing the literal or common elements. It thought me that 'less is more' is a real thing.
FS: Any other things you would like to cover that have not been covered in these questions?
KK: I would like to thank my university for giving me this opportunity, even though we were just students at the time. Getting into a professional's shoe was worth an experience.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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