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Colors and Lines Fine Art Photography by Lau King |
Home > Winners > Design #88040 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
KL: This fine art photography series is inspired from the primary colors - Red, Yellow, Blue which used to appear in design and painting. I would like to create an experimental approach with these 3 colors in reality together with the lines and different perspectives, turning 3-dimension world into a 2-dimension surrealism and painterly photography.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KL: This series tries to move the vision of the world into colors, lines, contrast, geometry and abstraction, seeing the ordinary in extraordinary. Beauty is everywhere in our world which is just waiting to be discovered. I hope the audience could open their vision of the world by knowing there are many perspectives to view our reality.
FS: What are your future plans for this award winning design?
KL: For the future plans, I would like to photograph more of this theme with the chemistry of colors, lines, geometry form with different perspectives.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KL: This series is not commissioned but based on my passion on photography. I always feel curious and inspired by the world, seeing the beauty of the world in an extraordinary way.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KL: All the production and copyright of this series of design is under Lau King Photography. Any commercial use of the images or license cooperation can be inquired.
FS: What made you design this particular type of work?
KL: The beauty of our world. The experimental and challenging approach between photography and painting.
FS: Who is the target customer for his design?
KL: Individual collectors, art consultancy, hotels, interior designers and institutions.
FS: What sets this design apart from other similar or resembling concepts?
KL: The color theme of this series is based on the 3 primary colors, which marks the signature of the whole series and differs from my other works.
FS: How did you come up with the name for this design? What does it mean?
KL: "Colors and Lines" is based on an observation of the world. Through unique perspectives, you can turn any reality into painterly and interesting 2-Dimension artwork.
FS: Which design tools did you use when you were working on this project?
KL: This project was photographed with digital camera and digital processed by the software Vsco and Adobe Photoshop. Prints are available on Hahnemuhle Fine Art Paper.
FS: What is the most unique aspect of your design?
KL: Unlike normal photography, audience might feel it like a painting at the first sight from its surreal angles. This is the most interesting and unique part of my photography that it could blur between painting and photography, transcending the ordinary between the state of dream and reality.
FS: What is the role of technology in this particular design?
KL: Images printed size 40 cm x 30 cm with a black border of 10 cm wide on all sides. Limited edition, 10 for each picture, framed.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
KL: I research into the spectrum of colors and discover colors are corresponded by the light wavelength. Without light, there is no colors. Identically, without light, there is no photography. What we capture is a freeze of light and frequency at the moment. Ultimately, photography and colors are complement to each another.
FS: What are some of the challenges you faced during the design/realization of your concept?
KL: A search for a new and fresh expression of colors and painting in photography medium.
FS: How did you decide to submit your design to an international design competition?
KL: One day, I was invited by the A'Design Award's executive account manager for this competition. I was honored and would like to give a try on my artworks.
FS: What did you learn or how did you improve yourself during the designing of this work?
KL: Be open mind, be more observative, to think more out of the box, listen more to your intuition.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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