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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Roberta Borges (RB) for A' Design Awards and Competition. You can access the full profile of Roberta Borges by clicking here. Access more information about the award winning design Lastlight here. |
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Interview with Roberta Borges at Sunday 19th of May 2019 FS: What is the main principle, idea and inspiration behind your design? RB: Call attention to the pollution of the oceans! FS: What has been your main focus in designing this work? Especially what did you want to achieve? RB: A relation between the design and its meaning. FS: What are your future plans for this award winning design? RB: To present worldwide to spread the message. FS: How long did it take you to design this particular concept? RB: Eight years. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? RB: I decided to seek an inspiration. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? RB: I intent to produce by myself. FS: What made you design this particular type of work? RB: Because I have a deep relation with the sea and as being also a surfer it worries me its degradation. FS: Where there any other designs and/or designers that helped the influence the design of your work? RB: This is an artistic project that had influence in my day to day life where I live in front of the sea. FS: Who is the target customer for his design? RB: Museums, art galleries, customers collectors. FS: What sets this design apart from other similar or resembling concepts? RB: The relationship between life and death shown in a dramatic atmosphere. FS: How did you come up with the name for this design? What does it mean? RB: There is a relationship between the last light of day, when the images are captured and the time remaining to recover the ocean. FS: Which design tools did you use when you were working on this project? RB: Only my camera in ideal condition. FS: What is the most unique aspect of your design? RB: The condition in which it is performed and the result of this special condition. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? RB: I worked alone. FS: What is the role of technology in this particular design? RB: The technology only acts in the photographic. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? RB: The most important research for the realization of the project was done by analyzing the ideal conditions of nature. FS: What are some of the challenges you faced during the design/realization of your concept? RB: The most difficult part was to understand that the desired result to describe the concept was rare, since it depended on nature and happened only a few times a year. FS: How did you decide to submit your design to an international design competition? RB: I received an invitation via Behance and the project had just been finalized and I found a good opportunity to see which acceptance. FS: What did you learn or how did you improve yourself during the designing of this work? RB: Developing this design gave me the certainty of the importance of the concept given and how this can help in the cause. FS: Any other things you would like to cover that have not been covered in these questions? RB: I hope people can see the importance of protecting the sea when they see this project.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |