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Unconventional Chic Footwear by Anna Spiridonova |
Home > Winners > Design #82380 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AS: The project stemmed from a need to design powerful and outstanding high heels for real women, which would fit different bodies and personalities, while fulfilling the needs of women with wider feet, but still reflecting a unique and special taste. Drawing inspiration from a reinterpretation of an architectural object.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AS: Real women with the real problems and unconventional taste has been my main focus. I want to fulfil the needs of women with a wide foot and with a unique, special taste. I create a shoe that catered to all women's body types was a key priority of mine.
FS: What are your future plans for this award winning design?
AS: I plane to find a manufacture partner in Italy and continuing to expand my brand. I am also looking for the retail partners and investors.
FS: How long did it take you to design this particular concept?
AS: The design took about 1 years. I began to produce the project in September 2018 and finished it within two weeks, while simultaneuously starting their own shoe brand.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AS: Because of the lack of a shoe brands that offer new and provocative designs, as well as a matching shoe shapes for the wider foot.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AS: i designed and made the prototypes of shoes by myself, but I am interested in collaboration with Italian shoe manufacture.
FS: What made you design this particular type of work?
AS: I believe that women deserve a powerful and unique pair of heels, which also fit well on the foot!
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AS: I analysed a fashion shoes designed by Manolo Blahnik or Christian Louboutin, Brian Atwood and realised that they are often narrow and at times difficult to get into. This led me to incorporate a V-shape on the front of the open shoe, allowing women to walk with more comfort and with a spring in their step.
FS: Who is the target customer for his design?
AS: The women I focused on for are unconventional, unique, powerful, self-assured, creative, and yet imperfect but beautiful! Women with wider feet, but still reflecting an outstanding and special taste.
FS: What sets this design apart from other similar or resembling concepts?
AS: There is no other product on the market that used similar concept and or materials such a brass details on the shoe.
FS: How did you come up with the name for this design? What does it mean?
AS: Anna Segeda is a maiden name of my mother
FS: Which design tools did you use when you were working on this project?
AS: Gold-bronze brass, Italian cowhide leather, bronze-coloured lambskin lining, and 100 mm stiletto heel were used together with technologies from traditional shoe manufacturing, to make a geometrical design, thus broadening the scope of possibilities, adding new raw materials and making futuristic designs.
FS: What is the most unique aspect of your design?
AS: All the geometrical brass details and a V-shape on the front of the open shoe allowing women to walk with more comfort. It is also very unique combining an industrial design with a feminine high heels.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AS: I did not collaborate with any designers or manufactures, but I do, looking for an Italian shoe manuacture!
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AS: I studied specific groups of women and realised the need for a non-conventional and unique pair of heels, which also fit well on the wider foot.
FS: What are some of the challenges you faced during the design/realization of your concept?
AS: The main challenge is how to turn the design into reality. How to make and join all the geometrical details in the right place with the stripes and to treat that details on the shoe, keep it stable and while being able to walk freely.
FS: How did you decide to submit your design to an international design competition?
AS: I have never participated in any Awards befor, but I thought it was time to change that!
FS: What did you learn or how did you improve yourself during the designing of this work?
AS: I improved my technologies in traditional shoe manufacturing, learned to make that geometrical design, thus broadening the scope of possibilities, adding new raw materials and making futuristic designs.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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