| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Peppers and Circumstance Sauce by Christia Cheuk-Ying Fung |
Home > Winners > Design #76827 >Interview |
 |
|
FS: What is the main principle, idea and inspiration behind your design?
CF: The song, "Pomp and Circumstance" is the inspiration of the design. Since, it is a classical song, the packaging had to reflect that.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CF: I wanted to make something classy, since the brand was influenced by a classical song. Also, the design had to have some fun aspects to it, since it is a hot sauce.
FS: What are your future plans for this award winning design?
CF: Hopefully there are more flavours, so I expand the brand.
FS: How long did it take you to design this particular concept?
CF: A few days. It was a tight deadline with a tight budget.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CF: It was commissioned and I really wanted to design a hot sauce.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CF: My client is selling it, since it's his hot sauce.
FS: What made you design this particular type of work?
CF: Was intrigued by the idea of creating something off of a classical song.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
CF: Art deco movement was inspirational to this piece.
FS: Who is the target customer for his design?
CF: Anyone who enjoys spicy stuff.
FS: What sets this design apart from other similar or resembling concepts?
CF: Anything classical is usually taken very seriously. Wanted to add a fun spin to it by incorporating light hearted icons.
FS: How did you come up with the name for this design? What does it mean?
CF: Influenced by a classical song, 'Pomp and Circumstance'.
FS: Which design tools did you use when you were working on this project?
CF: Pen, paper, Adobe Illustrator
FS: What is the most unique aspect of your design?
CF: Contrast of classical aspects of design with fun icons.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CF: Just winged it with the client.
FS: What is the role of technology in this particular design?
CF: Finalizing the design.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CF: I went to the grocery store to look at a bunch of hot sauces, and watched "Hot Ones", a Youtube series hosted by Sean Evans.
FS: What are some of the challenges you faced during the design/realization of your concept?
CF: A challenge was to make a hot sauce look classy and having design elements mimic the song the client was inspired by.
FS: How did you decide to submit your design to an international design competition?
CF: This project was one that I had a lot of fun making, so I wanted to see if the design was good enough to make the cut.
FS: What did you learn or how did you improve yourself during the designing of this work?
CF: Take a breather to let the design sit a bit before you look at it again. Also, it's always good to ask someone to take a look at it and give some thoughts.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | View Press-Release |
