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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Gudao Design Studio (GD) for A' Design Awards and Competition. You can access the full profile of Gudao Design Studio by clicking here. Access more information about the award winning design You Yu here. |
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Interview with Gudao Design Studio at Thursday 26th of April 2018 FS: What is the main principle, idea and inspiration behind your design? GD: The starting point of this project is design a beautiful folding stool. Which means the stool is no longer put in the corner or storeroom after being used, it can be a decorative item displayed at the room. FS: What has been your main focus in designing this work? Especially what did you want to achieve? GD: It is no longer just a simple functional folding stool, but also represents the good wishes of good fortune and wealth. FS: What are your future plans for this award winning design? GD: We want to massivelly produce and market it in this year later. FS: How long did it take you to design this particular concept? GD: It takes us nearly three months to design. FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration? GD: After referring from Chinese culture, we find fish can fit this requirement which is symbolized lucky and wealth in tradition. We hope to give it a good meaning hanging on the wall. FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself? GD: We intent to produce this work ourselves with the brand "Differ", which is a housewares and furniture brand made by us. FS: What made you design this particular type of work? GD: In traditional Chinese home environment, every object encounter in daily life has the meaning, the most representative is " fish", which represents pleasure, food, wealth and harvest. We hope that through the design of modern products with the good meaning of riches and honour can make our lives more hopeful again. FS: Where there any other designs and/or designers that helped the influence the design of your work? GD: No, influenced by traditional Chinese culture. FS: Who is the target customer for his design? GD: Young people who want to decorate their home FS: What sets this design apart from other similar or resembling concepts? GD: The stool surface is made of solid wood inlaid with a hand-painted porcelain chip, which endue with cultural characteristics. FS: How did you come up with the name for this design? What does it mean? GD: In China "yu" is fish, "you" is own, so its name means lucky and wealthy. And it is the apperance of the product. FS: Which design tools did you use when you were working on this project? GD: freehand sketching and Rhino FS: What is the most unique aspect of your design? GD: You Yu is the shape of a fish when fully open, its surface is designed as the head and legs are designed as the tail. Its decorative surface can be displayed when placed flat hanging on the wall. Also it can be folded simply for carrying and packing. You Yu is not only a stool saving storage space and has a positive decorative effect to living environment. FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills? GD: We design it as a whole team with different backgrounds, which are marketers, advertisers and engineers except designers, to make it realized as mature as possible. FS: What is the role of technology in this particular design? GD: Stool surface is made of solid wood, using machine processing combined with mortise -tenon joint connection technology. The decorative chip inlaid in the middle of the stool is made of porcelain with hand-painted design. The legs of You Yu have solid wood mortise -tenon structure and fixed with metal screws. FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design? GD: In the design work of this project, we studied a large number of solid wood processing technology, summarized the storage structure of various types of folded furniture, analyzed people usage habits, and conducted in-depth thinking on Chinese traditional culture. FS: What are some of the challenges you faced during the design/realization of your concept? GD: It is the most difficult part of the whole project to distill the fish characteristic and keep the rational use of the folded structure of a stool. We need to ensure that our products are designed according to the product features set by the users, combined with the fish element design. Design work often take this one point at the expense of another point, want it to have the most simplified folding, stable force structure, beautiful unique shape and a perfect story to convey. FS: How did you decide to submit your design to an international design competition? GD: As we want to promote our brand and studio all over the world, we attend this competition to develop the interest.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. |
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Good design deserves great recognition. |
A' Design Award & Competition. |