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Layer Up Hairdressing Brand Store by Jianwu Zhang＆Tingbo Cai |
Home > Winners > Design #65743 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JZ: Because it is a commercial space project, the main principle is to meet the basic needs of customers, and combine the inspiration of hair to create a young brand shop with strong brand recognition.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JZ: Focusing primarily on cost and spatial visual effects, we use the limited cost to achieve the best visual effects and maximize the value of design creation.
FS: What are your future plans for this award winning design?
JZ: The award for this design is a great encouragement to us. After all, it is a low-cost project. In the future, this type of commercial space will be systematically analyzed and summarized.
FS: How long did it take you to design this particular concept?
JZ: This time is relatively compact, probably took a one-month design cycle.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JZ: In the face of cost, we designed this concept in order to let more people know that design can create value.
FS: What is the most unique aspect of your design?
JZ: The most unique place is definitely the design of the staircase's installation art.
FS: What are some of the challenges you faced during the design/realization of your concept?
JZ: The biggest challenge is the cost. Due to the cost constraints, the use of many materials is continually overturned and verified.
FS: How did you decide to submit your design to an international design competition?
JZ: We feel that low cost can better embody the concept of designing value creation. All the participating design works should not be built entirely out of money.
FS: What did you learn or how did you improve yourself during the designing of this work?
JZ: In this process, we learned to adhere to and compromise, meaning that we adhere to our design philosophy, compromise the customer's cost and ultimately realize it.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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