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Feral Horses Corporate Identity by Emanuele Grittini |
Home > Winners > Design #65397 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
EG: Professional secret...
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
EG: I wanted to meet the needs of the client by uniting them with my desire to create something unique
FS: What are your future plans for this award winning design?
EG: Make it become one of my warhorses on my portfolio and make sure that it continues to win
FS: How long did it take you to design this particular concept?
EG: Almost 8 months
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EG: The project has been commissioned, and together with the client we have achieved this wonderful result.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EG: The project was created for Feralhorses and holds exclusive usage rights
FS: What made you design this particular type of work?
EG: The client's communication needs towards his users
FS: Where there any other designs and/or designers that helped the influence the design of your work?
EG: I could not answer
FS: Who is the target customer for his design?
EG: Users who come from new markets, users who approach different forms of equity investment and less expensive, classic investors who want to diversify and offer their users a different service of investment, art advocates and eventually any user wants to try to invest in something unique.
FS: What sets this design apart from other similar or resembling concepts?
EG: Fortunately there is no such thing, or at least, at the time it was a real innovation.
FS: How did you come up with the name for this design? What does it mean?
EG: The naming was brought by the client for motivations dedicated to him.
FS: Which design tools did you use when you were working on this project?
EG: I used moodboards, mockups and various design software, plus many sheets, pencils and erasers.
FS: What is the most unique aspect of your design?
EG: The uniqueness is proper of every point of view and therefore of every person who observes this design, you should ask them.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EG: No
FS: What is the role of technology in this particular design?
EG: It made it possible to prototype and bring the project from my mind to the real world.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EG: I analyzed the graphic trends and the type of style to be adopted, but I also left space for my creativity without braking.
FS: What are some of the challenges you faced during the design/realization of your concept?
EG: I did not have any particular impediments or problems.
FS: How did you decide to submit your design to an international design competition?
EG: To see how it would come out, whether it was a winner or not and to test one of my best projects...
FS: What did you learn or how did you improve yourself during the designing of this work?
EG: Every project I perform leaves a trace in me, a sign that improves me, increasing my experience and my abilities, exponentially increasing my knowledge of the subject.
FS: Any other things you would like to cover that have not been covered in these questions?
EG: The best way to say anything else is to simply look at the project.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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