| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Honey of The Messestadt Packaging by Joel Derksen |
Home > Winners > Design #57656 >Interview |
 |
|
FS: What is the main principle, idea and inspiration behind your design?
JD: The Messestadt area of Munich, with the tree-lined bikelanes and close-knit community. This honey began as a community project there, so it was only natural to bring this into the design.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JD: Both cost efficiency and a design that could only belong to this neighbourhood.
FS: What are your future plans for this award winning design?
JD: Nothing - just for Birgit to continue to make honey!
FS: How long did it take you to design this particular concept?
JD: 3 months, in the evenings after work and weekends.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JD: I was asked by a colleague in my office to help her neighbour - Birgit and her new honey enterprise.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JD: It is being produced.
FS: What made you design this particular type of work?
JD: I always enjoy working with small businesses on ventures such as these: ones with ethics, a commitment to community, and a flexible timeline!
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JD: Just a map of the area.
FS: Who is the target customer for his design?
JD: The locals in the area, and in Munich.
FS: What sets this design apart from other similar or resembling concepts?
JD: The hyper-local story and design, and the neighbourhood that supports the upkeep of the bees.
FS: How did you come up with the name for this design? What does it mean?
JD: Honey of the Messestadt - Messestadt being the community.
FS: Which design tools did you use when you were working on this project?
JD: Pen, paper, charcoal, Illustrator and Photoshop.
FS: What is the most unique aspect of your design?
JD: Personally, I like the limited edition numbers from the beekeeper - since only 30 jars are produced a year.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JD: A writer and a translator, to help with the story on the tag.
FS: What is the role of technology in this particular design?
JD: Mostly printing technology - it was great that we could get white ink on labels in a small print run.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JD: In-person interviews, meeting with neighbours, and walking through the area.
FS: What are some of the challenges you faced during the design/realization of your concept?
JD: Mainly just craft-based: finding the right type of line, the right way to express the map.
FS: How did you decide to submit your design to an international design competition?
JD: I was invited by the A' team.
FS: What did you learn or how did you improve yourself during the designing of this work?
JD: The project is part of my ongoing quest to improve the conceptual purity and graphic simplicity of my work.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | View Press-Release |
