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N&e Audio Logo by Wai Ching Chan |
Home > Winners > Design #57039 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
WC: The idea of the logo is relevant to the business and founders.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
WC: What I wanted to achieve is the first image of the logo from which it can describe what the business is.
FS: How long did it take you to design this particular concept?
WC: The concept takes me around an hour when I'm on my way back home. After I come up with this concept, I started to do some research and drawing.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
WC: I decided to pursue an inspiration. The clients gave me a lot of space to try different directions.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
WC: I produce the logo all by myself, from concept to production.
FS: What made you design this particular type of work?
WC: Whenever I got a project, I always wanted to design something deep relation design to connect with clients industry, not just a graphic or vector.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
WC: No.
FS: Who is the target customer for his design?
WC: HiFi Lovers.
FS: What sets this design apart from other similar or resembling concepts?
WC: The logo is deeply related to the name of the company N&E Audio.
FS: Which design tools did you use when you were working on this project?
WC: Adobe Illustration
FS: What is the most unique aspect of your design?
WC: Combine the company names and the signature of sounds.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
WC: No.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
WC: Yes, I did a research about the sounds theory, shapes and different type of sound waveform.
FS: What are some of the challenges you faced during the design/realization of your concept?
WC: The primary challenge of this design is mixed abstract waveform and N, E shapes. In the beginning, the client said they like the idea of the logo, but worried people don't understand the meaning of the logo. They tried to make it more like a text font as a standard, I adhere to explain the idea and social perspective to them, and they finally use the logo.
FS: How did you decide to submit your design to an international design competition?
WC: I wanted to test my design levels and challenge myself that faces an international jury to judge my design.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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