| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
5 Principles Sweets and Candy by Anton Shlyonkin |
Home > Winners > Design #53836 >Interview |
 |
|
FS: What is the main principle, idea and inspiration behind your design?
AS: To make something simple yet interesting and relevant
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AS: The main (technical) goal was to make this package easy to produce but not looking cheap
FS: What are your future plans for this award winning design?
AS: This is a series, so we plan to expand it as a series some more
FS: How long did it take you to design this particular concept?
AS: There was about 5 variations of the initial design, but as we settled on one, everything else was pretty easy. So about a week for the first approved design. There also was a pretty harsh time limit, so the rest of the series we made in 5 days I think.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AS: This was a commissioned work and initial idea of the «social media quotes» belongs to our client
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AS: It's produced by our client «Tasty help»
FS: What made you design this particular type of work?
AS: This concept was born in conversation with a client
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AS: My partner Anna was a co-author of this work. Our client was very helpful as well — for example, the initial design was silk printed in one colour, but the client asked as to do a full colour version and I think it works better overall
FS: Who is the target customer for his design?
AS: Target audience for this product is quite general, as it was intended from the beginning. But mostly different kinds of users of the social media, I think.
FS: What sets this design apart from other similar or resembling concepts?
AS: I can't remember anything quite like this, frankly speaking
FS: How did you come up with the name for this design? What does it mean?
AS: Well, client wanted to use social media quotes. We wanted to build them in a hand lettered typography style, so we made them pretty big and decided to limit their quantity to 5. And so, the name was born
FS: Which design tools did you use when you were working on this project?
AS: This is entirely vector based design, so we used primarily Adobe Illustrator for that
FS: What is the most unique aspect of your design?
AS: Relevance
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AS: Technically this design is quite simple, so where was no need for people with specialised skills. But our project manager Yulia helped a lot with production
FS: What is the role of technology in this particular design?
AS: This design is easy to produce, assemble and also easy to recycle — that was our goal
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AS: As the main idea was to make some relevant pop-cultural references, we did quite a lot of research in that regard, yes.
FS: What are some of the challenges you faced during the design/realization of your concept?
AS: To make it interesting but not confusing
FS: How did you decide to submit your design to an international design competition?
AS: I got an invitation to do so after this design was published by some web sites, so I though — why not?
FS: What did you learn or how did you improve yourself during the designing of this work?
AS: This was a really great opportunity to improve teamwork with my partner Anna, this design is literally made with four hands
FS: Any other things you would like to cover that have not been covered in these questions?
AS: We were having fun making this design and we are really glad people liked it in the end
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | View Press-Release | Translations |
