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Layers Coffee Tables by Kajsa Willner |
Home > Winners > Design #51452 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
KW: Layers was designed to be part of the Swedish pavilion at the London Design Biennale 2016 and it takes its inspiration from the theme of that exhibition: equal terms collaborations between designers and producers based on shared responsibility for costs and profits.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KW: I wanted to design a trinity of geometrical coffee tables with a strong graphical appearance where each of the three pieces also has its own identity.
FS: What are your future plans for this award winning design?
KW: I hope to start producing and selling the tables this year. I produce the tables myself and sell them through my website and a gallery in Stockholm. Apart from the A' Design Award exhibition the tables will also be presented at the Tendence fair in Frankfurt this summer.
FS: How long did it take you to design this particular concept?
KW: I have had similar ideas in my sketch books for several years but the refinement of those ideas and the completion of this final design was done in a couple of weeks as I was on a tight schedule at the time.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KW: I was asked to take part in the Swedish pavilion at the London Design Biennale and I wanted to design a new and unique piece for this occasion.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KW: For now I intend to produce and sell Layers myself together with my production partner; AC snickeri.
FS: Who is the target customer for his design?
KW: The coffee tables are designed to work both in a home environment, like a living room, as well as in a public space, like a hotel lobby.
FS: How did you come up with the name for this design? What does it mean?
KW: The name Layers refers both to the physical appearance of the tables, where sheets of valchromat are glued together in layers, but it is also a reflection of the idea behind the production where designer and producer work together on equal terms, sharing responsibility for both costs and profits.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KW: I collaborated with AC snickeri, a one-man woodshop in Skåne who is responsible for producing the tables, and Marcus Brunstrom, a multi-disciplinary maker who helps out with the production and also assisted me in adapting the design for production with the used CNC-machine.
FS: How did you decide to submit your design to an international design competition?
KW: In this particular case I was invited to apply with my coffee tables to A' design award and competition.
FS: What did you learn or how did you improve yourself during the designing of this work?
KW: I have gained som insight in to working with CNC-machines and have a better understanding of their benefits and shortcomings.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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