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Ionia Olive Oil Packaging by Antonia Skaraki |
Home > Winners > Design #50900 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AS: The design strategy was based in depicting the ancient practice of preserving olive oil in amphorae. The ancient Greeks used to paint and design each olive oil amphora (container) separately. Inspired by our cultural heritage, we decided to create a product line with 2,000 bottles with different, one-of-a-kind labels. The new design era has just begun…
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AS: Ancient Greek patterns meet a modern touch to celebrate a unique olive oil heritage. The vibrant, energetic designs that appear on the labels are instantly eye-catching. By keeping the colors subdued and using only gray and white, we kept the look sophisticated. The sans serif font feels traditional and further emphasizes the history of olive oil and of the brand. Extra virgin olive oil IONIA: the History of Uniqueness, the Uniqueness of Design.
FS: Who is the target customer for his design?
AS: The Ionia extra virgin olive oil is designed to appeal to experienced olive oil lovers and collectors.
FS: What sets this design apart from other similar or resembling concepts?
AS: Design is about seeing opportunities, about making intelligent, strategic decisions. Using the MOSAIC method, we created distinctive, one-of-a-kind labels for each container. Packages become unique and collectible. The aim is to entice the consumer into expressing his own personal choice.
FS: What is the most unique aspect of your design?
AS: The MOSAIC method, which is able to generate unique packaging designs. We are proud that we brought such a fresh and innovative idea to life.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AS: Designers, copywriters and the FORLABELS printing solutions company (for the application of the MOSAIC method). In every aspect of a creative business, the diverse skills of teams are needed for reaching success.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AS: A new generation of Greek olive oil producers are determined to capture the attention of international markets to ultimately convince buyers that Greek is best. That’s why a competition analysis (regarding the packaging) was necessary before starting our creative journey.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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