DESIGN NAME: Ionia
PRIMARY FUNCTION: Olive oil packaging
INSPIRATION: A History of uniqueness.
As the ancient Greeks used to paint & design each olive oil amphora (container) separately, we decided to do so today! We revived and applied this ancient art and tradition, in a contemporary modern production where each and every one of the 2000 bottles produced have different patterns. It’s not a vicious circle; it is a straight developing creative line. Every production line creates 2000 different designs infinitely.
One nation with a unique tradition in olive oil production. 2000 unique designs. 2000 bottles. A bottle of history..
UNIQUE PROPERTIES / PROJECT DESCRIPTION: As the ancient Greeks used to paint & design each olive oil amphora (container) separately, we decided to do so today! We revived and applied this ancient art and tradition, in a contemporary modern production where each and every one of the 2000 bottles produced have different patterns. It’s not a vicious circle; it is a straight developing creative line. Every production line creates 2000 different designs infinitely.
OPERATION / FLOW / INTERACTION: The Ionia extra virgin olive oil is designed to appeal to experienced culinary lovers and consumers with a rich background in olive oil’s origins. When the final consumer, potential olive oil connoisseur and ancient Greece’s history enthusiast see the packaging, immediately knows that it’s Greek, pure and unique. A difficulty needed to be surpassed, was the incorporation of the ancient symbols in a simple redesigned manner without spoiling the authenticity of the original olive oil vases. The challenges were managed by simply smoothing the edges and make them less strict.
PROJECT DURATION AND LOCATION: The project was designed during the first semester of 2016 in Athens, Greece.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Unique Design & limited production concept for extra virgin olive oil
SPECIFICATIONS / TECHNICAL PROPERTIES: Glass bottles with label from Velnart White / Upm Raflatac paper
186x190mm
TAGS: concept, unique, individual, design, production, linear, art, Greek, virgin, olive, oil
RESEARCH ABSTRACT: Geometric, Amphorae, Vases, Shapes, Motifs
CHALLENGE: Creating an ancient Greek oriented but modern packaging for an extra virgin olive oil that would appeal to culinary collectors and consumers who appreciate truly unique packaging products.
ADDED DATE: 2016-09-29 14:25:36
TEAM MEMBERS (6) : Antonia Skaraki, Yannis Xenakis, Adreas Deskas, Valia Alousi, Vicky Panagiotopoulou and Forlabels Printing
IMAGE CREDITS: Antonia Skaraki , 2016.
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