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Couture Du Jour Fashion Sculptures by Steven van de Rijt |
Home > Winners > Design #49859 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
Sv: The design is a statement. The inspiration came from my own frustrations with the current fast fashion system. It amazed me that the world's most exclusive brands keep on coming up with bigger collections and more looks to show. And it doesn't stop at more looks, there are also more collections to show with the pre-collections. This really takes a toll on the designers creativity and takes away the exclusivity from the brand. Because it was my graduation I wanted to make a statement against this crazy overworked system and display myself as a designer that wants to slow down this system, we have to enjoy the art of fashion again and take the time to really look at garments.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
Sv: Because I wanted to make a statement, it was important that I would actually make it. There for I had to make some diffecult decisions about silhoutte, movement and presentation. The most important thing I had to achieve was to make it clear to my audience what I was talking about and make them experience it.
FS: What are your future plans for this award winning design?
Sv: Most of all exposure by exhibiting in museums, festivals and galleries. Also I want to continue this way of working with sculptures. Not complete collections but maybe every collection one sculpture that represents that collection.
FS: How long did it take you to design this particular concept?
Sv: This concept took 4,5 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Sv: Because of the concept of the collection I didn't jion the usual fashion show the academy provides for their students. I wanted to distance myself from the regular system and that leaded to making a installation instead of doing the regular show. This was the first time a student did this at the academy so yes, you could say I was pursuing an inspiration.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
Sv: I intent to produce everything myself or my on atelier. Even commercial pieces I would like to keep as close to home as possible.
FS: What made you design this particular type of work?
Sv: I think it's something that needs to be said and spoken about. It's such a shame that the most exclusive brands in the world have to give in to this system and lose their exclusivity by doing this. It's esspecially a shame because these brands don't even need to do this.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
Sv: Most of all the designers that mean the most to me and inspire me and my work. Also because they, or the houses they work for make them overproduce and lose their creativity by giving into commercialism and functionality.
FS: Who is the target customer for his design?
Sv: The design has to be a moment of realisation for the fashionworld, its has to inspire young designers to think about new ways of making and presenting couture without following the fast-fashion system, and it has to give the overall audience the experience of fashion and the detailling you won't see on the catwalk. Also by giving the audience all the time they need to look at the pieces they will get a new appreciation for the craft within fashion.
FS: What sets this design apart from other similar or resembling concepts?
Sv: This design gives a example for a new way of looking at design and enjoying fashion.
FS: How did you come up with the name for this design? What does it mean?
Sv: It's a refrence to Christiaan Dior, when he started out he wanted to change the way of making and presenting fashion, and after a while the audience started to follow him and give into his New Look. I put the questionmark behind it because I think for a new New Look we need a group of designers to change this current system.
FS: Which design tools did you use when you were working on this project?
Sv: The history of couture, collages, sketches and moulage
FS: What is the most unique aspect of your design?
Sv: To it's the presentation of the whole collection. Also the absurd poses make the garments really come alive.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
Sv: Because it was my graduation its was all me.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Sv: I researched the history of couture, modern art and fashion. The duration of fashion. the fast-fashion system. famous designers who leave companies because of the pressure of making so many designs. New designers who distance themselves from the current system.
FS: What are some of the challenges you faced during the design/realization of your concept?
Sv: Because it was new for the academy and offcourse for me to present the work like this with the concept behind it, it sometimes felt lonely in the search to what the right ways of moving further were and how to make it happen.
FS: How did you decide to submit your design to an international design competition?
Sv: I want to expose myself to the international audience.
FS: What did you learn or how did you improve yourself during the designing of this work?
Sv: I learned a lot about myself and what I want to do with my designs and my vision as a designer. I also learned a lot about learning to transform something personal into a story for everyone. I improved myself by taking good looks at my designs time and time again and make good decisions about what to add and most of all what to take away to get to the core of the concept.
FS: Any other things you would like to cover that have not been covered in these questions?
Sv: The hole experience was an exciting journey with a lot off thinking things over and experimenting with materials, fabric and poses.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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