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Boomerang Marine Binocular Packaging by Jessie W. Fernandez |
Home > Winners > Design #49462 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JW: Boom-mer-rang was a packaging project inspired from the "ocean". The idea came from relooking the original paper-folding box, valorise its presentation to support its marine products.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JW: Instant eye-catching effect
FS: What are your future plans for this award winning design?
JW: With this award packaging design, I hope to enhance and bring the products to its better potential market
FS: How long did it take you to design this particular concept?
JW: After the researching period and some reflexions, the final design was ready in April and was used in July 2014
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JW: It was leaded by inspiration...
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JW: It is used exclusively for the marine binoculars "Boom-mer-rang" with its licensed brand VISIMAXI.
FS: What made you design this particular type of work?
JW: My core focuses are packaging design and brand development. During exhibitions, I used to observe how to improve the visual communication, which is particularly essential for the booth.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JW: The power of simplicity in design.
FS: Who is the target customer for his design?
JW: Customers in the nautical field
FS: What sets this design apart from other similar or resembling concepts?
JW: Matching and stretching effect with the products
FS: How did you come up with the name for this design? What does it mean?
JW: Boom-mer-rang comes from the game of "boomerang" which is fun and active. It represents also a "booming" "ranked"(rang) "marine"(mer) binocular products in this project
FS: Which design tools did you use when you were working on this project?
JW: Ai, Photoshop, Mac
FS: What is the most unique aspect of your design?
JW: Harmony among all the elements
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JW: My final design had printed from professional printing agency
FS: What is the role of technology in this particular design?
JW: To present, support and match up with the products
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JW: Related to ocean, boating elements
FS: What are some of the challenges you faced during the design/realization of your concept?
JW: Breakthrough traditional packaging for similar products
FS: How did you decide to submit your design to an international design competition?
JW: To trace back my design project in a tangible way so as to motivate myself for the next project
FS: What did you learn or how did you improve yourself during the designing of this work?
JW: Inspiration may only work out with deeper thoughts in design
FS: Any other things you would like to cover that have not been covered in these questions?
JW: Never give up 'thinking of' good Design
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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