THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Standart Hotel by Varvara Filatova

Home > Winners > Design #43983 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Varvara Filatova (VF) for A' Design Awards and Competition. You can access the full profile of Varvara Filatova by clicking here. Access more information about the award winning design StandArt here.



Interview with Varvara Filatova at Tuesday 19th of April 2016

FS: What is the main principle, idea and inspiration behind your design?
VF: The concept inspired interiors 70s of the 20th century, but with a modern twist. The main force by the inflammatory for designers became the novel "Solaris", which is the pinnacle of creativity Stanislaw Lem, and his most famous film adaptation, performed by Andrei Tarkovsky.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
VF: I want to make a hotel with non-standard interiors and unusual approach to the organization of space. But at the same time it was important to maintain a sense of comfort for guests.

FS: How long did it take you to design this particular concept?
VF: We started working on the project back in 2008. Then there was a long break. The main work on the project was carried out from 2011 to 2014.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
VF: Our client a lot of traveling around the world. He wanted to make the hotel does not like all the others, in which he stayed. This was the starting point for creating concepts.

FS: Who is the target customer for his design?
VF: Visitors to the city of Moscow.

FS: What sets this design apart from other similar or resembling concepts?
VF: This project is absolutely not typical for Moscow. Most of the hotels in the center of the city is made in historical style. Standard is the only design hotel in its class.

FS: What is the most unique aspect of your design?
VF: The feeling of space that occurs when you get into the room. Certainly it is a merit of the author of design finishes and furniture, specially designed for the hotel. Also of note is the unique paintings of artist Stas Tratsevskiy.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
VF: A comparative analysis of the existing projects in the Russian market, and we have studied the world experience in creating similar projects.

FS: What are some of the challenges you faced during the design/realization of your concept?
VF: The hardest thing was to combine modern design and European standards with outdated Russian hotel standards.

FS: How did you decide to submit your design to an international design competition?
VF: First of all because I am happy with the result. The hotel is at the design stage was enrolled in the organization A MEMBER OF DESIGN HOTELS. The first in Russia.

FS: What did you learn or how did you improve yourself during the designing of this work?
VF: Design of a big hotel in the center of Moscow is certainly a great professional experience. For me personally, it was also a great experience as the main architector of the project. It was also very interesting to create an unusual for the Russian concept of this design hotel.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | View Press-Release


 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.