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The Share Collection Earrings by Liza Belachew |
Home > Winners > Design #36708 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
LB: My design is mostly inspired by my family culture, graphic experience, and context of art, fashion...etc.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
LB: It is to express myself based on my identity and the way of my associating with society.
FS: What are your future plans for this award winning design?
LB: This style is going to be more evolved in the next phase and I want to make it even more established.
FS: How long did it take you to design this particular concept?
LB: Speaking practically, it took about 3 months. but in fact it took more time to reach this concept and style, including the feasibility study.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
LB: Because I wanted to break some sort of existing frame to jewelry and to make it more innovative with obvious message. This style is the result that I decided to pursuit an inspiration.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
LB: My design is for my own jewelry brand and my company will sell them through online, www.lizabelachew.com
FS: What made you design this particular type of work?
LB: It might be my strong desire to creativity and originality.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
LB: Principally it is my families art work. And art, architecture, and current fashion trends.
FS: Who is the target customer for his design?
LB: Fashion and art lovers.
FS: What sets this design apart from other similar or resembling concepts?
LB: At least I don't think there is any other similar concepts in the world.
FS: How did you come up with the name for this design? What does it mean?
LB: The Share collection is inspired by the idea to share, or to be connected with others through these jewelry pieces.
FS: Which design tools did you use when you were working on this project?
LB: I used visual drawing software.
FS: What is the most unique aspect of your design?
LB: Fragmented jewelry pieces, combined one another and as a result they becomes a single motif such as geometry or heart. some people even don’t recognize that it is a collectiveness, composed of eight studs earrings at the first sight because they looks a perfect single motif. I love to see their reaction of when they know the secret.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
LB: I collaborated with Japanese craftsmen who have amazing skilled and very careful job.
FS: What is the role of technology in this particular design?
LB: Most importantly, it is their perfect polish to gold surface. Because it is not impossible for the studs to be connected one another without a careful polish.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
LB: I interviewed some fashion or creative people about the design and price range. And also I researched a lot about other brands in order to avoid duplication of design.
FS: What are some of the challenges you faced during the design/realization of your concept?
LB: It was to brush up my concept and make even more simple and meaningful message.
FS: How did you decide to submit your design to an international design competition?
LB: I wanted people in the world to know share this great concept.
FS: What did you learn or how did you improve yourself during the designing of this work?
LB: I had been an art director of fashion magazine for a long time, and I always think about what kind of style attracts people or what kind of topic they like. But through this work experience, I wanted and think more about myself, such as who I was, what I have done in my life, who I am, what I want to do, or what I should do...etc.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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