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Ecohiny Branding by Cansu Dagbagli Ferreira |
Home > Winners > Design #152882 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
CD: The main principle behind Ecohiny Branding is to redefine sustainable product aesthetics by combining playfulness with eco-friendliness. The peach symbol and unique color palette were inspired by the need to break industry norms and create a brand that resonates with modern, eco-conscious consumers.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
CD: Our main focus was to develop a brand identity that stands out in a crowded market while effectively communicating sustainability. We aimed to achieve a perfect balance between modern design and eco-credentials, making the product visually appealing and trustworthy.
FS: What are your future plans for this award winning design?
CD: We aim to leverage the recognition from the award to strengthen the brand’s market presence, exploring potential collaborations and expanding the product line while maintaining the same distinctive design approach.
FS: How long did it take you to design this particular concept?
CD: The design process spanned a year, from April 2022 to April 2023, involving extensive research, prototyping, and multiple iterations to refine the final concept.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CD: This design was commissioned by Ecohiny, with the goal of creating a bold and modern identity for their 100% organic bamboo product.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CD: The design is currently being used by Ecohiny for their product branding, and any future developments or expansions will align with their business strategy.
FS: What made you design this particular type of work?
CD: The challenge of transforming an eco-product into a modern, playful, and distinctive brand motivated me to take on this project. It aligned perfectly with my passion for merging sustainability with innovative design.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
CD: While I drew inspiration from modern minimalist and eco-conscious branding trends, the final design is a unique interpretation tailored specifically to Ecohiny’s needs.
FS: Who is the target customer for his design?
CD: The target customers are environmentally conscious individuals seeking sustainable yet modern and approachable products. Young moms looking for a natural product for their kids is a strong target customer group, proven by the sales of the brand.
FS: What sets this design apart from other similar or resembling concepts?
CD: The use of the peach symbol, a bold and unexpected color palette, and the integration of playfulness with sustainability distinguishes this design from typical eco-product branding.
FS: How did you come up with the name for this design? What does it mean?
CD: The name “Ecohiny” was given to me at the beginning of the project and I found it quite innovative, it reflects the eco-friendly nature of the product, while the playful tone aligns with the brand’s modern and quirky personality.
FS: Which design tools did you use when you were working on this project?
CD: The project was carried out using Adobe Creative Suite, including Illustrator and Photoshop, for design and prototyping.
FS: What is the most unique aspect of your design?
CD: The innovative color palette and the playful peach symbol are the most unique aspects, challenging traditional eco-product aesthetics.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CD: I collaborated with packaging manufacturers and printing specialists to ensure color accuracy and material compatibility across all branding elements.
FS: What is the role of technology in this particular design?
CD: Technology played a crucial role in prototyping, color matching, and creating digital assets optimized for e-commerce platforms.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CD: Yes, the design was informed by industry research and consumer insights. We analyzed competitor brands, surveyed target audiences, and conducted focus group testing to validate design choices.
FS: What are some of the challenges you faced during the design/realization of your concept?
CD: One major challenge was achieving consistent color matching across different materials, which required extensive testing and collaboration with suppliers.
FS: How did you decide to submit your design to an international design competition?
CD: The distinctive and innovative nature of the project made it a strong candidate for international recognition, aligning with the competition’s emphasis on originality and impact. Furthermore, when I have seen the customer comments on e-commerce platforms, I understood that the brand is loved and used by customers happily. This was a big factor in my decision.
FS: What did you learn or how did you improve yourself during the designing of this work?
CD: I learned the importance of balancing creativity with practical execution, especially when dealing with technical challenges like production and printing.
FS: Any other things you would like to cover that have not been covered in these questions?
CD: This project highlights how sustainable products can break free from stereotypes and embrace bold, modern branding to appeal to a wider audience. It demonstrates the power of design to reshape perceptions and drive meaningful change.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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