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Tr88house Recreational Center by Shahrooz Zomorrodi

Home > Winners > Design #145324 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Shahrooz Zomorrodi (SZ) for A' Design Awards and Competition. You can access the full profile of Shahrooz Zomorrodi by clicking here. Access more information about the award winning design Tr88House here.



Interview with Shahrooz Zomorrodi at Sunday 21st of May 2023

FS: What is the main principle, idea and inspiration behind your design?
SZ: The concept of the universe we had in our heads began with a reoccurring nightmare in childhood, which might have happened to anybody. The designer turned this around, taking its positive characteristics – like unusual scenarios and striking details – and erasing its negative elements by using design methods and transforming the nightmare into a dream, enabling users to get lost in it and daydream. In this atmosphere, everything is bigger, rounder, softer, and bolder, which was inspired by child-like fantasy.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
SZ: I just wanted to create an atmosphere so that the audience pays the most attention to the details of that complex. This is what I wanted to achieve. The design ideas of this project turn a space envelope with the purpose of selling into an opportunity to exchange and create new experiences. Creating an exaggerated and mysterious atmosphere and involving multiple senses, to create interaction between users and the architecture of the environment, are the main ingredients of Tr88House's architectural design. Exaggeration in a way that is not common in the real world, we can be humans in a Tr88House forest or small creatures in a meadow.

FS: What are your future plans for this award winning design?
SZ: After receiving an award for a design, I might have plans to put new initiatives into action, carry them out, make them known, and improve them. I may utilize their awards to improve their chances of getting chosen for the next jobs, cooperate, expend resources on their professional growth, and support the architectural community.

FS: How long did it take you to design this particular concept?
SZ: This particular concept took about a month from the thinking stage to the initial development.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SZ: A recurring nightmare in childhood—which might have occurred to anyone—was the origin of the idea of the universe we had in our thoughts. I turned this around by taking its great qualities—like unexpected scenarios and eye-catching details—and removing its bad components using design principles. This allowed consumers to escape into the dreamlike world and fantasize. Also, we tried to include nature while taking into account Dubai's urban surroundings, but we did it in an abstract way that didn't rely on adding more vegetation. Tr88House as a result temporarily removes its users from the real world.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SZ: This collection's design, from stage 0 to stage 100, was created by my architectural firm, my design team, and I; it is not the property of any specific company.

FS: What made you design this particular type of work?
SZ: My design technique has always aimed to create unique and unconventional environments using items that can be seen in the real world while maintaining a respectable quality. Tr88House required a unique interior design idea to be exceptional.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
SZ: Other than the design team, no other designers participated in the creation of this design, and no other project's design served as an inspiration.

FS: Who is the target customer for his design?
SZ: 88ALPHA

FS: What sets this design apart from other similar or resembling concepts?
SZ: Concept, vision, personalization, creativity, fusing utility and design, sustainable and eco-friendly design, attention to detail and workmanship, and contextual significance may all be used to distinguish interior design projects from one another. These elements are crucial for giving it a distinct identity and differentiating it from others.

FS: How did you come up with the name for this design? What does it mean?
SZ: The number 88 in the name of the employer's firm and their desire, the term Tr88House was established as the ideal name for this project because of the trees in this concept.

FS: Which design tools did you use when you were working on this project?
SZ: Rhino, Photoshop, Autocad, 3DMax & Vray

FS: What is the most unique aspect of your design?
SZ: It's surreal and abstract.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SZ: Yes, in fact, many human forces were used to perform its different parts, including paintings, sculptures, etc.

FS: What is the role of technology in this particular design?
SZ: In order to develop and convey the project's fundamental concept, technology was crucial. Even in today's society, life would be quite different without technology.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SZ: To put the planned concept into practice and to learn more about Dubai's standards, architectural landmarks, and even related notions, extensive study was conducted.

FS: What are some of the challenges you faced during the design/realization of your concept?
SZ: One of the challenges of this project has been turning over the project at the core and shell stage as well as the implementation and introduction of the concept to the user and how they connect with each other.

FS: How did you decide to submit your design to an international design competition?
SZ: The strategic choice to enter an international design competition is based on the designer's goals, the project's fit for the competition, and the potential value and possibilities it may provide.

FS: What did you learn or how did you improve yourself during the designing of this work?
SZ: Throughout the design process, I develop my technical knowledge, design concepts and aesthetics, problem-solving abilities, communication, and teamwork skills. I see the design process as a chance for both professional and personal development, and I use each project as an opportunity to advance my skills and broaden my perspective as a designer.

FS: Any other things you would like to cover that have not been covered in these questions?
SZ: Thank you for providing us with the opportunity to ponder further on our architectural news today.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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