THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Sorkhab Packaging by Parham Elahi Doust

Home > Winners > Design #126198 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Parham Elahi Doust (PE) for A' Design Awards and Competition. You can access the full profile of Parham Elahi Doust by clicking here. Access more information about the award winning design Sorkhab here.



Interview with Parham Elahi Doust at Saturday 23rd of November 2024

FS: What is the main principle, idea and inspiration behind your design?
PE: The main principle was to create a design that connects deeply with nature and evokes a sense of calm and balance, like holding a river stone in your hand. The inspiration came from natural forms and the idea of creating a sustainable product that feels organic yet modern.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PE: My focus was on blending sustainability with functionality, ensuring that every element—from materials to form—resonates with the user’s values. I wanted to achieve a packaging design that feels personal, elegant, and rooted in environmental responsibility.

FS: What are your future plans for this award winning design?
PE: I hope this design inspires others in the industry to adopt sustainable practices. I also plan to explore similar concepts for other products, expanding the approach of combining reclaimed materials with thoughtful design.

FS: How long did it take you to design this particular concept?
PE: The concept evolved over several months, balancing research, prototyping, and refining the form to achieve the final product.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PE: This design was commissioned, but it aligned perfectly with my own passion for creating sustainable and meaningful designs. The client’s vision and my inspiration came together seamlessly.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PE: Currently, the design is produced by small workshops using reclaimed wood. There are no plans to lease production rights, as the focus is on maintaining quality and sustainability.

FS: What made you design this particular type of work?
PE: The challenge of creating packaging that reflects both beauty and environmental responsibility drove me. It was an opportunity to showcase how materials and form can convey a story.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
PE: The natural forms found in Japanese and Scandinavian design inspired me, as they emphasize simplicity, functionality, and a deep connection to nature.

FS: Who is the target customer for his design?
PE: The target customers are eco-conscious individuals who value beauty products that align with their ethical and aesthetic values.

FS: What sets this design apart from other similar or resembling concepts?
PE: Its use of reclaimed hardwood, seamless integration of form and function, and a tactile user experience—enhanced by the magnetic closure—make it truly unique.

FS: How did you come up with the name for this design? What does it mean?
PE: The name “Sorkhab” evokes a connection to the natural world and traditional aesthetics, blending cultural significance with modern design.

FS: Which design tools did you use when you were working on this project?
PE: I used sketching, CAD software like Rhino, and prototyping with CNC milling to bring the concept to life.

FS: What is the most unique aspect of your design?
PE: The continuous line of the form, inspired by river stones, combined with its sustainable material and the magnetic closure, makes it both visually and functionally unique.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PE: I collaborated with small woodworking workshops specializing in reclaimed materials and CNC operators for precise manufacturing.

FS: What is the role of technology in this particular design?
PE: Technology played a crucial role in achieving precision and optimizing material use through CNC milling while maintaining the natural aesthetic.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PE: Yes, research into consumer preferences for eco-friendly packaging and the properties of reclaimed wood informed the material and design decisions.

FS: What are some of the challenges you faced during the design/realization of your concept?
PE: Balancing sustainability with manufacturing costs was a significant challenge. I also had to ensure that the design retained its artistic integrity while being practical for production.

FS: How did you decide to submit your design to an international design competition?
PE: I felt that Sorkhab Packaging represented a unique approach to sustainable design, and sharing it internationally could inspire others and bring attention to eco-conscious practices.

FS: What did you learn or how did you improve yourself during the designing of this work?
PE: I deepened my understanding of sustainable materials and learned to balance creative freedom with practical constraints. The project also enhanced my collaboration skills with small workshops.

FS: Any other things you would like to cover that have not been covered in these questions?
PE: I’d like to emphasize the importance of storytelling in design. Every element of Sorkhab Packaging—from material to form—conveys a narrative about sustainability, beauty, and respect for nature.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | View Press-Release | Translations




Discover A' Design Award Winners

 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.