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Sense of Forest Perfumery Supermarket by Dmitry Pozarenko |
Home > Winners > Design #102413 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
DP: The project was based on the image of a translucent winter forest. The lattices of the ceiling which are offset relative to each other create a structure like the crowns of larch covering the sky.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
DP: I needed to create a feeling in the viewer, but not draw a direct analogy.
FS: How long did it take you to design this particular concept?
DP: It took seven months to create the concept and build it.
FS: What made you design this particular type of work?
DP: The search for a new expressive image.
FS: Who is the target customer for his design?
DP: Since this is a perfume supermarket project, the target audience is girls and women, who make up 85% of the customers.
FS: What sets this design apart from other similar or resembling concepts?
DP: Today it is the only project in the Gold Apple perfume supermarket chain that, thanks to the original concept, has gained such abundance of natural textures.
FS: How did you come up with the name for this design? What does it mean?
DP: The name of the project fully reveals the essence of the concept. The “Sense of Forest” creates many subtle connotations in the viewer that immerse him in the stream of plastic and visual impressions of the signs of nature
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DP: The project involved specialists in wood and steel processing.
FS: What are some of the challenges you faced during the design/realization of your concept?
DP: Every new design of the shop’s interior faces a huge number of technical problems. Each of which needs a solution that doesn’t ruin your design. In this project, the suspended ceiling was complicated and made of a square aluminum tube covered with natural ash veneer. Thanks to this design, all low-current networks were carried out in it.
FS: How did you decide to submit your design to an international design competition?
DP: In April 2016, I had already won two awards in the A'design Award & Competition: gold for architecture and silver for interior design. It was a project of the private residence «Barn by a river». This year I found the current projects also worthy of participation in the competition.
FS: What did you learn or how did you improve yourself during the designing of this work?
DP: Each new work enriches with new techniques, experience and interactions. Sometimes you make a few samples and you reject all of them, and then you use one of them in another work. In the Sense of Forest project, for the first time, I made a suspended ceiling of such complexity and gained new experience.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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