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Nostalgia Perfumery Store by Dmitry Pozarenko |
Home > Winners > Design #102233 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
DP: The industrial landscapes of the 1960-1970s inspired this project. The metal structures, open technical communications, rusty profiled sheet of old fences, shabby plaster and granite countertops add to the interior industrial chic of the sixties.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
DP: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor.
FS: How long did it take you to design this particular concept?
DP: It took seven months to create the concept and build it.
FS: What made you design this particular type of work?
DP: The search for a new expressive image.
FS: Who is the target customer for his design?
DP: Since this is a perfume supermarket project, the target audience is girls and women, who make up 85% of the customers.
FS: How did you come up with the name for this design? What does it mean?
DP: The name Nostalgia speaks for itself. The project is a story about our recent industrial past, when faith in a bright future dawned on all of humanity. Therefore, the reconstruction of images of the 60-70s gives rise to a special atmosphere of warmth and community of people.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DP: The project involved specialists in wood and steel processing.
FS: What are some of the challenges you faced during the design/realization of your concept?
DP: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
FS: How did you decide to submit your design to an international design competition?
DP: In April 2016, I had already won two awards in the A'design Award & Competition: gold for architecture and silver for interior design. It was a project of the private residence «Barn by a river». This year I found the current projects also worthy of participation in the competition.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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