Wide Look

Wide Look is a methodological approach in design research and analysis that emphasizes comprehensive examination of design problems from multiple perspectives and contexts simultaneously. This holistic investigation method encompasses various aspects of design challenges, including social, cultural, economic, environmental, and technological dimensions, to develop more inclusive and sustainable solutions. The approach originated from the recognition that design problems are inherently complex and interconnected, requiring a broader analytical framework that extends beyond traditional singular-focus methodologies. In practice, Wide Look involves systematic observation and documentation of user behaviors, environmental conditions, cultural patterns, and technological capabilities across different scenarios and settings. This method particularly excels in identifying hidden connections and patterns that might be overlooked in more narrowly focused approaches, making it especially valuable in contemporary design practices where global considerations and cross-cultural implications are increasingly important. The methodology often incorporates various research tools and techniques, from ethnographic studies to data analytics, enabling designers to gather diverse insights and create more resilient solutions. The approach has gained significant recognition in recent years, particularly in sustainable design initiatives and universal design projects, where comprehensive understanding of multiple stakeholders and environmental impacts is crucial. The A' Design Award competition frequently features projects that demonstrate successful implementation of Wide Look methodology, especially in categories related to social design and sustainable innovations, highlighting its growing importance in contemporary design practice.

Author: Lucas Reed

Keywords: comprehensive design research, holistic analysis, multi-perspective approach, systematic observation, design methodology

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