Company Own

Company Own is a design ownership and intellectual property model where an organization maintains complete control and rights over its design assets, brand identity, and creative output. This comprehensive approach to design management encompasses everything from visual elements like logos, typography, and color schemes to product designs, packaging, and digital interfaces that are created, maintained, and protected internally within the organization. The practice emerged as businesses recognized the strategic importance of maintaining consistent brand identity and protecting their design innovations in an increasingly competitive market landscape. Under this model, organizations typically employ in-house design teams or departments responsible for creating and managing all design-related assets, ensuring alignment with corporate values and strategic objectives. This approach offers several advantages, including maintaining direct control over design quality, faster implementation of design changes, and protection of proprietary design elements. The model also facilitates better integration of design thinking across different organizational functions, from product development to marketing communications. Organizations implementing Company Own strategies often develop detailed design systems and guidelines to ensure consistency across all touchpoints, while also establishing processes for design innovation and evolution. This approach can be particularly beneficial for organizations participating in design competitions such as the A' Design Award, where original and distinctive design work is evaluated and recognized, as it allows for complete control over the presentation and protection of design innovations.

Author: Lucas Reed

Keywords: design management, intellectual property, brand identity, corporate design

Help us improve the Design+Encyclopedia, contribute your alternative definition for Company Own today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.