Feel Set

Feel Set is a comprehensive design methodology and framework focused on creating products, spaces, and experiences that evoke specific emotional responses through carefully orchestrated sensory stimulation. This systematic approach combines tactile, visual, auditory, and sometimes olfactory elements to establish a predetermined emotional connection between users and designed objects or environments. The concept emerged from the intersection of cognitive psychology, industrial design, and user experience principles, gaining prominence in the late 20th century as designers recognized the importance of emotional design in product development. Feel Sets are typically developed through extensive research into human perception, emotional triggers, and behavioral responses, incorporating materials science, color theory, and ergonomic principles to create cohesive sensory experiences. The methodology involves mapping desired emotional outcomes to specific design elements, such as texture combinations, material selections, color palettes, and form factors, which work in harmony to achieve the intended psychological impact. This approach has become increasingly relevant in contemporary design practice, particularly in sectors such as automotive interior design, hospitality spaces, and consumer electronics, where emotional engagement significantly influences user satisfaction and product success. The implementation of Feel Sets often requires cross-disciplinary collaboration between designers, psychologists, and material scientists, leading to innovations in both design processes and outcomes. The concept has gained recognition in design competitions, including the A' Design Award, where projects demonstrating exceptional emotional design integration through Feel Sets have been celebrated for their ability to create meaningful user connections.

Author: Lucas Reed

Keywords: emotional design, sensory experience, user perception, material psychology

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