Side Compare

Side Compare is a visual analysis and evaluation technique commonly used in design processes to assess and contrast multiple design solutions, concepts, or iterations simultaneously. This methodological approach involves placing two or more design variants adjacent to each other for direct comparative examination, enabling designers, stakeholders, and evaluators to efficiently identify differences, strengths, and weaknesses across various design attributes. The technique's origins can be traced to traditional design practices, where physical prototypes or sketches would be arranged side-by-side for evaluation, though it has evolved significantly with the advent of digital design tools and presentation software. In contemporary design practice, Side Compare serves as a crucial decision-making tool, facilitating detailed analysis of elements such as form, function, aesthetics, usability, and overall design effectiveness. The method is particularly valuable in user interface design, product development, and architectural visualization, where subtle variations can significantly impact the final outcome. When implemented in professional design competitions, such as the A' Design Award, Side Compare enables jurors to conduct thorough, systematic evaluations of competing entries by examining multiple aspects simultaneously, contributing to more informed and objective assessment processes. The technique has been enhanced by digital technologies, allowing for dynamic comparisons across multiple screens or through specialized software that can highlight differences automatically, making it an indispensable tool in modern design workflows, quality control procedures, and iterative design processes.

Author: Lucas Reed

Keywords: comparison analysis evaluation visualization side-by-side assessment

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