Landscape Gift Box

Landscape Gift Box is an innovative packaging design that masterfully blends Eastern and Western cultural elements through a sophisticated three-dimensional presentation technique. Created by designer JiaXin Qiu in Shanghai during 2020, this creative packaging solution employs a series of two-dimensional paper slices arranged at calculated intervals to generate an immersive three-dimensional scenic effect. The design, measuring 175mm in width, 175mm in depth, and 275mm in height, incorporates traditional Chinese mountainscapes rendered in Danxia-inspired red hues, combined with Western oil painting color sensibilities to create a harmonious cultural fusion. The packaging features a seamless panoramic display visible from multiple angles, including the front, sides, and top, creating a boundaryless visual experience. Functional drawers are integrated at the bottom to accommodate mooncakes, while additional compartments house dining implements. The design's artistic elements include waves, mountains, and lunar motifs, alongside mythological elements such as a rabbit running across the sea, making it particularly suitable for traditional Chinese mooncake presentations. This innovative approach to packaging design, which earned a Silver A' Design Award in the Packaging Design category in 2021, demonstrates exceptional creativity in its use of laser-engraved paper construction and printing techniques. The design's response to the post-pandemic context is evident in its use of uplifting colors and soothing landscape elements, while its cost-effective paper-based construction ensures broader market accessibility.

Author: Adam Dawson

Keywords: packaging design, cultural fusion, three-dimensional display, paper engineering, mooncake packaging, landscape architecture

SOURCES:
https://competition.adesignaward.com/110244

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