Banquine Packaging

Banquine Packaging is an innovative packaging design solution for luxury candles that draws inspiration from the vibrant and sensory-rich world of circus performances, particularly referencing Philip Astley's pioneering work in modern circus development. The design employs a sophisticated combination of geometric patterns and vivid colors to create a distinctive visual identity that breaks away from conventional candle packaging aesthetics. Created by Eva Van der Borght in 2020, this packaging design masterfully balances energetic visual elements with refined elegance, featuring intricate patterns that represent various circus elements through simplified geometric illustrations. The design's primary objective is to capture and convey the multisensory excitement of circus performances while maintaining a luxury market positioning. This innovative approach to packaging design successfully creates a collector's item appeal through its varied scent-specific designs, each featuring unique pattern variations while maintaining consistent brand identity. The packaging demonstrates exceptional attention to detail in its execution, effectively translating the overwhelming sensations of a circus experience into a cohesive visual language that remains sophisticated and commercially viable. The design's success in achieving this delicate balance between vibrancy and elegance was recognized with a Bronze A' Design Award in the Packaging Design category in 2021, acknowledging its contribution to innovative packaging design solutions. The project represents a significant departure from the predominantly minimalist and monotonous approaches common in luxury candle packaging, offering a fresh perspective that combines brand storytelling with visual impact.

Author: Adam Dawson

Keywords: packaging design, luxury branding, geometric patterns, candle packaging, circus-inspired design, sensory experience

SOURCES:
https://competition.adesignaward.com/111176

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