Video Interviews

Video Interviews
If a picture is worth 1.000 words, then a video shot at 25fps would be worth 25.000 words per second. Our Interview Videos will be from 45 seconds to 3 minutes, being worth 1.125.000 to 15.000.000 words! Video Interviews provide a unique possibility of promoting your award winning brand in a clear and precise manner. You will be able to reach an audience like no other. We will be actively promoting the Video Interviews with Designers at our channel.

Video Interviews with Designers allows you to communicate your core design values, principles, ideas as well as your unique personality to prospective clients, customers and press members. Since the Video Interviews would be a mirror to your inner self, it is important to dress up for the occasion as well as to be prepared in advance; no worries we will distribute the questions earlier!

We will be conducting video interviews with designers at A’ Design Award Gala Night, A’ Design Award Exhibition, 40x40 Events as well as Designer Studio Spotlights. Video Interviews with the Designers will be filmed with the latest audio and video capture equipment providing a clear and superior image and sound quality.

We have five (5) segments for the Video Interviews: Gala Night Interviews, Studio Interviews, Exhibition Interviews, Event Interviews and Your Perspective. Gala Night Video Interviews will focus more on you as a brand and your latest success. Studio Interviews might be conducted at your own office, and will focus more on your design process. Exhibition Interviews will focus more on your design at the exhibition. Event Interviews will cover you, your design and your feelings being at the event. Your Perspective is a special segment, which we will collaborate together to make a video and publish your own video at our channel.

To be eligible for a Video Interview, you need to be winner of the A’ Design Award, as well as fill your text based Interview Questions. Text based Interview Questions shall be filled and answered before we could conduct a Video Interview so that you could answer the Video Interview Questions easier and faster since you would have already thought about them. Both the Video Interview and Text Interview services are provided free of charge to A’ Design Award Winners. Text Interviews are provided for all laureates while video interviews will be conducted on availability basis to a selection of laureates.

Currently, for audio capture: we use Sennheiser MKH 416 P48 together with Behringer MIC2200 Ultragain Pro (set at 125 khz lowcut) and Rycote Windshield Kit 416 to eliminate background noise. For Video, we use Nikon D850 cameras with 50mm 1.4f Super-fast Nikkor Lenses to capture clear images also in darker environments. Interviews will be published at our video channel, together with Design Spotlight Videos. We are looking forward to Interview you!

Finally, we would like to have a disclaimer: We could at our sole discretion choose not to publish some of the videos, however we would still send you the videos that we had captured for you so that you could publish yourself. Furthermore, we would like to note that the Video Interviews service has a rather restricted availability and not all winners are going to benefit from this service, but we will try our best to interview as many grand designers as we could, on the other hand Exclusive Interview service will be provided to all laureates.

Authority Transfer & Prestige Amplification
A' Design Award Video Interviews elevate winning brands by positioning them alongside one of the most respected institutions in the design sector. The prestigious reputation of A' Design Award serves as a powerful backdrop, enhancing the presentation of achievements and instilling trust among prospective clients and collaborators. The association with A' Design Award’s established authority fosters a direct connection between renowned design excellence and newly recognized work, utilizing a halo effect to amplify the brand’s credibility within a globally celebrated context.

Targeted Reach in the Design Ecosystem
The Streaming Media and Video on Demand channels of A' Design Award, with a large number of dedicated followers, ensures visibility among design professionals, enthusiasts, and potential sponsors. By focusing on design-related content, A' Design Award Video Interviews engage an audience that values high-quality design, fostering interactions and business inquiries. The resonance of brand stories with a design-savvy audience promotes further engagement through social sharing and word-of-mouth.

Narrative Depth Through Visual Storytelling
Through A' Design Award Video Interviews, winning brands showcase the inspirations, challenges, and processes behind their award-winning work. This format allows presenters to demonstrate design innovations and share personal anecdotes, effectively conveying the emotional essence of their creative decisions. The power of visual storytelling immerses viewers in a rich, multidimensional experience, enhancing understanding of the project’s value and boosting memorability and excitement.

Evergreen Content Generation
A' Design Award Video Interviews, remaining accessible online indefinitely, become a lasting promotional asset. The high production quality of these interviews provides winners with content that is perfect for use on various digital platforms, ensuring long-term visibility. This sustainability preserves each design triumph in a professional format that continues to attract new viewers and collaborators.

Community Engagement Catalyst
A' Design Award Video Interviews on Streaming Media and Video on Demand foster meaningful interactions through likes, comments, and shares, sparking discussions around design insights and brand experiences. The digital community surrounding A' Design Award engages with design topics, creating a collaborative environment where brands can receive feedback and establish new connections. This dynamic enhances brand-consumer relationships and builds community, fostering long-term loyalty and advocacy.

Design Excellence Validation
Functioning as a seal of approval, A' Design Award Video Interviews underscore a brand’s exceptional performance in the design world. The recognition and visibility afforded by the A' Design Award logo and platform confirm the superior quality of the projects, enhancing trust among viewers and potential clients.

Human Connection in a Design Context
A' Design Award Video Interviews provide a personal glimpse into the individuals behind creative achievements. By showcasing faces, voices, and personal stories, these interviews forge a deeper emotional connection with audiences, encouraging empathy and respect for the designers and brand leaders. This personal touch enhances viewer loyalty by connecting them not just with the product, but with the people behind each innovation.

Educational Leadership Platform
Recognized brands share their methods, philosophies, and perspectives on the industry through A' Design Award Video Interviews, offering viewers insights into contemporary design practices. This educational approach not only advances the design conversation but also establishes the brand as a thought leader, benefiting peers and emerging designers alike.

Multi-Channel Marketing Foundation
A' Design Award Video Interviews serve as core content that can be repurposed across various communication channels. The official recognition by A' Design Award acts as a compelling story hook for media and promotional efforts, ensuring consistent messaging that resonates across different platforms and accelerates marketing impact.

Long-Term SEO Benefits
A' Design Award’s robust online presence and substantial Streaming Media and Video on Demand channels following enhance the visibility of potential of video interviews. The official placement and backlinks improve discoverability over time, leveraging search engines' preference for video content from recognized institutions, thus increasing visibility for the brand’s achievements.

Celebration and Recognition Showcase
A' Design Award Video Interviews provide an opportunity for designers and brands to celebrate their achievements and express gratitude to their supporters. This celebration enhances team morale and deepens connections with the audience, who engage more profoundly with brands that share genuine emotions and aspirations.

Professional Network Expansion
Participating in A' Design Award Video Interviews connects brands with a network of leading designers and innovators, facilitating collaborative opportunities and knowledge exchange. The global reach of A' Design Award broadens each brand’s potential for significant breakthroughs and business development, enriching the design community and fostering ongoing innovation.

Eligibility Disclaimer for Video Interviews
Please note that not all winners of the A' Design Award are eligible for the video interview feature. The opportunity to participate in A' Design Award Video Interviews is selectively available to a subset of winners based on specific eligibility criteria. This includes those who have entered into a specific agreement with us and are most likely to be selected from attendees of the Ars Futura Cultura event. This selective process ensures that the content produced aligns with our strategic objectives and audience engagement goals.

A' Design Award and Competition is specifically designed to create publicity and media opportunities for good designers worldwide. Learn more about the full A' Design Prize or visit our Youtube Channel.