Xiaomi pick ups the celebrated Silver A' Design Award

Como, Italy, April 23, 2020 /DESIGNPRWIRE/

A' Design Award is encouraged to announce that the design Mi Bluetooth Headset Mini by Xiaomi has been honored with the famous Silver A' Design Award at Packaging Design Competition.

Packaging Design Category Silver A' Design Award Prizewinner

A' International Design Award and Competition is delighted to share that the design Mi Musician by Design director: Lu Chen, Packaging Designer: Yan Ni and Packaging structure design: Zhizhuang Song has been granted the famous Silver A' Design Award in Packaging Design Category highlighted as the winner by the esteemed arbiters of the A' Design Awards & Competitions within a great number of submitted designs.

More on Mi Musician

Xiaomi, the creative mind behind the winning design Mi Musician explains “This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.” Learn more and download high-resolution photos at at: https://competition.adesignaward.com/design.php?ID=89158

Creative Team for Mi Bluetooth Headset Mini

Mi Bluetooth Headset Mini was designed by Design director: Lu Chen, Packaging Designer: Yan Ni and Packaging structure design: Zhizhuang Song

The Silver A' Design Award

The Silver A' Design Award is a prestigious award given to top 5% percentile designs that has exhibited an exemplary level of quality in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the leading packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. Learn more: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2020-04-23 06:52:59

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918