PepsiCo Design and Innovation pick ups the celebrated Golden A' Design Award

Como, Italy, April 22, 2016 /DESIGNPRWIRE/

A' Design Competition is encouraged to announce that the design 7UP Global VIS Redesign by PepsiCo Design and Innovation has been honored with the famous Golden A' Design Award at Packaging Design Award Category.

Packaging Design Category Golden A' Design Award Winner

A' International Design Award and Competition is delighted to share that the design 7UP Global VIS Redesign by PepsiCo Design and Innovation has been announced as a laureate of the famous Golden A' Design Award in Packaging Design Category highlighted as the winner by the esteemed arbiters of the A' Design Awards & Competitions within a great number of submitted works.

More on 7UP Global VIS Redesign

PepsiCo Design and Innovation, the lead designer of the winning design 7UP Global VIS Redesign explains “7UP wanted to inject the authentic lemon-lime soda with fresh excitement. A rebranded style — logo, color, typography and other elements — updates the look of the original “un-cola,” highlighting its bubbly personality, while recognizing its legacy and heritage. The rejuvenated visual identity system builds on the brand’s authentic equity and history, while staying true to its witty, naturally confident character. This visual identity system will introduce an impactful change in brand communication and reframe 7UP as the as the authentic and original lemon-lime trademark since 1929.” Learn more and download high-resolution photos at at: https://competition.adesignaward.com/design.php?ID=44927

The Golden A' Design Award

The Golden A' Design Award is a prestigious award given to top 3% percentile designs that has attained an exemplary level of quality in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the leading packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. Learn more: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2016-04-22 17:26:29

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918